Wake Forest athletic director John Currie joins Adam Breneman for a candid conversation on the future of college sports, the rapid changes in NIL (name, image, and likeness), and revenue sharing, as well as how Wake Forest is positioning itself for long-term success.
Currie dives into what it’s really like to be a Power 4 AD, how he approaches hiring coaches, and why Wake Forest has become the fastest-growing fan base in the Power 5. He also shares insights on the role of private equity in college athletics, what keeps him up at night, and why he’s bullish on the ACC’s future.
If you want a behind-the-scenes look at the business of college football from one of the most experienced ADs in the game, this episode is a must-watch.
