Friday, October 30, 2026

NFL Looks to Feast on Record Thanksgiving Expectations | Inside Return of Golf’s ‘Skins Game’

The NFL has long owned Thanksgiving and expects big viewership numbers in its tripleheader this year, as FOS Tuned In columnist Michael McCarthy predicts the Chiefs-Cowboys game could average 50 million viewers and break the all-time record for a regular-season game. He and FOS newsletter writer Eric Fisher join Baker Machado to debate viewership expectations and explain how this day has become one of the biggest on the NFL calendar. They also discuss Amazon Prime Video’s dominance of Black Friday and how it fits the mold of the future.

One of Amazon’s Black Friday events is the return of the made-for-TV “Skins Game” golf match after a 17-year hiatus. Pro Shop cofounder and president Chad Mumm joins Baker Machado to explain how the competition works and how he helped bring it back. 

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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