In Season 2, Episode 5 of Portfolio Players presented by E*TRADE from Morgan Stanley, Michelle Wie West shares her path from LPGA stardom to sports investor and cultural changemaker.
She explains why women’s sports must be valued as entertainment, the challenges of operating as an independent contractor on tour, and why ownership represents the ultimate platform for influence. Wie also explores the boom in women’s sports valuations, the rise of athlete icons like Serena Williams, and golf’s evolving formats drawing in new fans.
With perspective on business, equity, and legacy, Wie reveals how athletes could shape the future far beyond their playing days.
