Tuesday, October 27, 2026

Kay Adams on NFL’s YouTube Game, Thriving Post-‘Good Morning Football’ | Greg Olsen: Christmas Football Is ‘Here to Stay’

The NFL’s first YouTube broadcast brought in an audience of 17.3 million. That fell below most analysts’ expectations,, but according to studio host Kay Adams, the broadcast was still a major success. She joins the show to explain what went into pulling off the Brazil game, the secret sauce of Up & Adams, and where the creator industry is heading.

Plus, Greg Olsen joined Baker Machado and Renee Washington at Front Office Sports‘s Tuned In summit earlier this week. Olsen takes us through one of the greatest games he’s ever called, and has a message for LeBron James about the NBA and NFL competing for viewers on Christmas Day.

Also, the $3.8 billion Commanders stadium deal has been approved despite President Donald Trump’s threats, the NCAA ends its spring transfer portal window, and Josh Allen has a wholesome collaboration with New Era.

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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