In Season 2, Episode 9 of Portfolio Players presented by E*TRADE from Morgan Stanley, Ilana Kloss offers a rare inside look at the business strategy powering the next era of women’s sports. As CEO of Billie Jean King Enterprises and part of the Los Angeles Dodgers’ ownership group, Kloss brings a unique perspective on building leagues, structuring ownership, and creating long-term value.
She breaks down why the PWHL’s single-league model sets it apart from other women’s sports landscapes, how strong governance and unified investment have fueled momentum, and why equity—not just visibility—is becoming a non-negotiable for women athletes entering the business side of sports.
With thoughtful insights on ownership, infrastructure, and sustainable growth, Kloss paints a clear picture of how women’s sports can scale globally—and the role athletes, investors, and operators will play in shaping that future.
