In Season 2, Episode 4 of Portfolio Players presented by E*TRADE from Morgan Stanley, sports owner and cofounder of Peak6 Investments Jenny Just discusses her path into team ownership across European soccer, Austin FC, the Minnesota Wild, and esports powerhouse Evil Geniuses.
She explains how she evaluates opportunities, why diverse perspectives are essential in ownership groups, and how trading principles guide her decision-making. Just also reflects on the value of failure as part of long-term growth and why women’s sports properties like the NWSL and WNBA are compelling opportunities for future investment.
With candid insights into strategy, ownership dynamics, and the evolving sports business landscape, Just provides a clear look at how investors are shaping the future of the game.
