Building a championship roster at Alabama requires strict budgeting, market analysis, retention strategy, and navigating rules that seem to change every single year. Ahead of the Second Annual Alabama Showcase, Crimson Tide football general manager Courtney Morgan joins Front Office Sports to explain what it takes to run the personnel operation for one of the most storied programs in college football.
Morgan explains the price of a roster that can compete for a national title, what happens when you go up against another powerhouse like LSU for the same player, and why Alabama is hosting its brand showcase to attract partners like Universal Music, Beats by Dre, and NASCAR directly to campus.
From Trump’s executive order on transfers to the possibility of a freshman NIL cap, Morgan explains changes in college sports right now.
