Saturday, October 24, 2026

Saudi Arabia’s Billion-Dollar Play for Global Sports Dominance

How Saudi Arabia is reshaping global sports with jaw-dropping billion-dollar deals and their ambitious Vision 2030 plan.

From Vinícius Júnior rejecting a $1.1 billion contract to hosting the 2034 FIFA World Cup, Saudi Arabia’s Public Investment Fund is making waves in soccer, golf, tennis, and beyond. But with allegations of “sportswashing” and ethical concerns, is this a transformative strategy or a massive PR campaign?

Join us as we break down Saudi Arabia’s rise as a sports superpower and explore the controversies behind their meteoric ascent.

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

Find Your Local Channel
Up Next

NASCAR Driver Toni Breidinger on Coach, Victoria’s Secret and Fashion Double Standards

Toni Breidinger on Coach, Victoria’s Secret and being a female driver in…
October 23, 2026

Inside the MLB™ Replay Operations Center: How Technology Helps Get the Call..

Inside MLB’s™ Replay Center, technology helps umpires make critical calls in real…
October 23, 2026

Cowboys QB Dak Prescott on Athletic Brewing Stake, Jerry Jones and the..

Dak Prescott on his Athletic Brewing stake, Cowboys media noise and the…
October 22, 2026