Wednesday, September 2, 2026

Saudi Arabia’s Billion-Dollar Play for Global Sports Dominance

How Saudi Arabia is reshaping global sports with jaw-dropping billion-dollar deals and their ambitious Vision 2030 plan.

From Vinícius Júnior rejecting a $1.1 billion contract to hosting the 2034 FIFA World Cup, Saudi Arabia’s Public Investment Fund is making waves in soccer, golf, tennis, and beyond. But with allegations of “sportswashing” and ethical concerns, is this a transformative strategy or a massive PR campaign?

Join us as we break down Saudi Arabia’s rise as a sports superpower and explore the controversies behind their meteoric ascent.

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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