Friday, October 30, 2026

How Wilson Became One of the Biggest Brands in Sports

Wilson Sporting Goods has one of the most surprising origin stories in sports.

In this episode, we uncover how the Chicago-based company started as a side project in a totally different industry and rose to a billion-dollar empire that continues to change the sports world forever.

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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