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Friday, January 2, 2026

Atlanta Falcons Limited Partner Rashaun Williams Cracks Athlete Investor Code

Check out the first episode of Portfolio Players, Presented by E*TRADE from Morgan Stanley where FOS’s Dan Roberts interviews Atlanta Falcons limited partner & venture capitalist Rashaun Williams. Rashaun talks about his investment strategy & how it led him to becoming a limited partner in the Atlanta Falcons ownership as well as investor in multiple NBA teams. In the interview, the Shark Tank guest host breaks down some of his best wins and losses tying in his overall thought process on portfolio building. Describing his diversified investment approach, Williams highlights his focus on high-growth potential startups and how they have contributed significantly to his financial success.

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