Saturday, June 6, 2026

From NIL to Ownership: How Athletes Build Empires

In Episode 4, WNBA star Deja Kelly sits down with someone who knows her better than most—her own agent, Cecil White. Together, they break down the real business of being a college athlete turned pro, diving deep into NIL (name, image, and likeness) deals, equity partnerships, personal branding, and what it really takes to succeed off the court.

Whether you’re an athlete, creator, or future agent, this is your inside look at how the best deals get made—and how to build a brand that lasts.

Up Next

Tim Legler on His First NBA Finals Call

Rich Eisen on the SportsCenter golden era, his new podcast, and NFL…
June 5, 2026

‘This Was SportsCenter’: Rich Eisen Explains All

Rich Eisen on the SportsCenter golden era, his new podcast, and NFL…
June 5, 2026

Sen. Coons on the College Sports Crisis in Congress

Senator Coons on the college sports bill, athlete rights, SEC Big Ten…
June 4, 2026