• Loading stock data...
Thursday, March 13, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

  • “We will go after women harder than this company has ever seen,” said UA’s CEO Stephanie Linnartz.
  • Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon.
Under Armour

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7% on Tuesday. 

Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. 

Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon. In March, Nike said its Q3 revenues rose 14% from the year prior to $12.4 billion, while Lululemon reported a quarterly revenue surge of 30% to $2.8 billion.

CEO Stephanie Linnartz, who joined Under Armour in February, said 2024 will be a “year of building” for UA as it targets women’s product sales as a growth area. Women’s products currently make up less than 25% of Under Armour’s business. 

“We will go after women harder than this company has ever seen,” Linnartz promised.

Under Armour anticipates 2024 revenue to be “flat to up slightly,” with operating income expected to reach between $310 million to $330 million. Its operating income for fiscal year 2023 was $284 million.

NBA star Steph Curry extended his ties to the company last month with a $75 million deal that will give him 8.8 million restricted stock units. The deal could become a lifetime contract for Curry if revenue goals are met.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

As Ovechkin Closes on Gretzky, Caps Secure Local Broadcast Access

The NHL team will have local productions of four exclusive national games.

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
Mar 8, 2025; Indianapolis, IN, USA; UCLA Bruins center Lauren Betts (51) reacts with her team after winning the Big Ten Conference Championship against USC Trojans at Gainbridge Fieldhouse.

Women’s Conference Title Ratings Short of Last Year, Still Trending Up

The ACC and Big 12 championship games both set viewership records.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.
Adidas
March 6, 2025

What Sportswear Companies Are Saying About Trump Tariffs

On isn’t worried about tariffs. Adidas and Foot Locker might be.
March 6, 2025

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Salomon sneakers
March 5, 2025

How Ski Brand Salomon Hit $1B in Sneaker Sales

Rihanna wore Salomons for her 2023 Super Bowl halftime show performance.
Elmo On ad
February 27, 2025

On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike

On is promoting “soft wins” while Nike goes hard on winning.
Nike x Skims
February 19, 2025

Kim Kardashian Is Nike’s Answer to Alo and Lululemon

The new Nike x Skims line will launch in the spring.
Feb 9, 2025; New Orleans, LA, USA; Recording artist SZA and recording artist Kendrick Lamar perform during halftime Super Bowl LIX at Caesars Superdome.
February 10, 2025

Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse.