Sunday, April 26, 2026
FOS Expands to TV More Details

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

  • “We will go after women harder than this company has ever seen,” said UA’s CEO Stephanie Linnartz.
  • Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon.
Under Armour

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7% on Tuesday. 

Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. 

Demand for Under Armour’s products has slumped compared to rival brands Nike and Lululemon. In March, Nike said its Q3 revenues rose 14% from the year prior to $12.4 billion, while Lululemon reported a quarterly revenue surge of 30% to $2.8 billion.

CEO Stephanie Linnartz, who joined Under Armour in February, said 2024 will be a “year of building” for UA as it targets women’s product sales as a growth area. Women’s products currently make up less than 25% of Under Armour’s business. 

“We will go after women harder than this company has ever seen,” Linnartz promised.

Under Armour anticipates 2024 revenue to be “flat to up slightly,” with operating income expected to reach between $310 million to $330 million. Its operating income for fiscal year 2023 was $284 million.

NBA star Steph Curry extended his ties to the company last month with a $75 million deal that will give him 8.8 million restricted stock units. The deal could become a lifetime contract for Curry if revenue goals are met.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 13, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a jump shot against the Portland Trail Blazers in the third quarter at Chase Center.

Steph Curry Auctions 75 Pairs of Shoes As Sneaker Free Agency Looms

Sneakers Curry wore to a 2010 game are going for more than $50,000.

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
Masters Gnome
April 13, 2026

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
March 26, 2026

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.