• Loading stock data...
Saturday, January 17, 2026

UCLA Move to Big Ten Might Save Sports from Being Cut

  • UCLA’s athletic department racked up $102.8 million in debt in the last three years.
  • The school was in danger of having to cut some of its athletic programs.
UCLA
Kirby Lee-USA TODAY Sports

UCLA’s decision to head for the Big Ten may have been out of necessity.

When the school announced it would depart the Pac-12, some fans didn’t understand the decision. As it turns out, the Bruins were on the brink of having fewer sports to cheer on.

UCLA’s athletic department racked up $102.8 million in debt over the last three fiscal years, potentially forcing it to cut Olympic sports programs altogether.

  • The school has 25 teams and more than 700 athletes. 
  • It’s unclear how many teams would have been affected or when.

“When your program is in significant debt, it’s difficult just to maintain, never mind to invest,” UCLA athletic director Martin Jarmond said. “This not only preserves the programs now — which was not a given — but also will allow us to invest in them.”

In the Big Ten, UCLA could close that deficit if it earns $100 million per year from the conference’s projected $1 billion media rights deal in 2024. The conference’s current deal, worth $440 million annually, expires in 2023.

Apple has reportedly restarted media talks with the Big Ten after UCLA and USC announced their plans. Fox Sports already has a deal for at least half the conference’s games, and CBS is reportedly eyeing a package that includes Saturday afternoon games.

Pac-Less-Than-12

Arizona, Arizona State, Colorado, and Utah are reportedly in discussions with the Big 12 about joining, with Oregon and Washington also potentially eyeing a Pac-12 departure. A Pac-12 and Big 12 merger hasn’t been ruled out, either.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
49ers

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.
Dec 14, 2025; Inglewood, California, USA; Fox broadcaster Tom Brady is seen prior to the game between the Detroit Lions and the Los Angeles Rams at SoFi Stadium.
opinion

Tom Brady’s Wild-Card Clinic Showed He’s Made the Jump

Brady has been more willing to criticize the play of QBs like Jalen Hurts.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Miami Hurricanes wide receiver Malachi Toney (10) celebrates after defeating the Mississippi Rebels 31-27 during the Vrbo Fiesta Bowl and CFP semifinal game at State Farm Stadium on Jan. 8, 2026, in Glendale.
January 15, 2026

Miami CFP Ticket Prices Are Finally Dropping. They’re Still Above $2,500

Though prices have dropped significantly, they’re still on track to make history.
January 16, 2026

Miami CFP Ticket Prices Inch Closer to $3K As Kickoff Nears

Prices went up Friday, with $2,915 being the cheapest ticket available.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 14, 2026

Dante Moore Chooses NIL Over NFL

The Oregon QB was viewed as a potential New York Jet.
Ole Miss running back Kewan Lacy (5) scores a touchdown during the CFP Fiesta Bowl against Miami at the State Farm Stadium, in Glendale, Ariz., on Thursday, Jan. 8, 2026.
January 14, 2026

College Football Transfers Down 23% After Schools Started Paying Players

Ohio State had 33 players on its football roster enter the portal this month.
Indiana Hoosiers defensive back D'Angelo Ponds (5) rushes the ball Friday, Jan. 9, 2026, during the Peach Bowl and semifinal game of the College Football Playoff against the Oregon Ducks at Mercedes-Benz Stadium in Atlanta.
January 13, 2026

College Sports Watchdog Will Enforce Rules Without Legal Backing

Without signed participant agreements, the enforcement body may not have any teeth.
January 13, 2026

Feds Say They’re Investigating College Sports Agents 

The FTC is attempting to enforce agent regulations in college sports.