• Loading stock data...
Thursday, March 20, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

U.S. Women Will Likely Face Toughest World Cup Competition Yet

  • Dominant and cultural influential squad to encounter expanded, improved field.
  • Last two titles have paved the way for wide range of business and cultural successes.
John Hefti-USA TODAY Sports

The U.S. men’s basketball “Dream Team” went from Olympic dominance to medal disappointment in a span of just 12 years. The U.S. Women’s National Soccer Team is trying to avoid a similar fate in the 2023 Women’s World Cup — and faces an expanded and improved field in its bid for an unprecedented three-peat.

The two-time defending tournament champions will play their first game Friday at 9 p.m. ET (Saturday in New Zealand) against Vietnam. But this time around, the road to success that catapulted the U.S. team to global fame and glory in 2015 and 2019 will be undoubtedly more difficult.

The Americans remain the betting favorites, but the WWC field grew from the 24 teams to 32 — the largest ever. The USWNT’s Group E includes the Netherlands, the 2019 runner-up, and the talent gap between traditional powers such as the U.S., England, Germany, and Japan, and the rest of the world is quickly narrowing.

“The world that is catching up is Wales, is Vietnam, is Zambia, Portugal,” said USWNT coach Vlatko Andonovski. “No game is going to be easy.”

Since the 2019 title, USWNT stars including Alex Morgan and the retiring Megan Rapinoe have become household names, winning a slew of major awards and generating millions of dollars in endorsements. Rapinoe also became an outspoken voice on a wide range of social and political issues, and gender pay equity in soccer.

But the team is well aware that the off-field activity and cultural currency are predicated on continued on-pitch success.

“There’s more everything. But nothing happens without what happens on the field,” Rapinoe said earlier this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Feb 17, 2023; Salt Lake City, Utah, USA; ESPN broadcasters Richard Jefferson (left), Monica McNutt (center) and Mark Jones during the NBA All-Star Celebrity Game at Huntsman Center.

ESPN’s Monica McNutt Doesn’t Rule Out WNBA Work Stoppage

She believes these pro women’s players are laying the groundwork for the future.

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
Mar 15, 2025; New York, NY, USA; St. John's Red Storm guard RJ Luis Jr. (12) after hitting a three-point basket against the Creighton Bluejays in the second half at Madison Square Garden.

Perfect Storm: St. John’s Biggest Fans Can’t Bet on the School

In the No. 1 sports betting market, the Red Storm are off-limits.

Featured Today

Nov 9, 2024; Kansas City, MO, USA; in a NWSL playoff match at CPKC Stadium.

The ‘Groundswell and Momentum’ Behind New Women’s Pro Sports Venues

Women’s pro teams are increasingly getting their own new stadiums and facilities.
Mar 13, 2025; New York, NY, USA; American businessman and St. John's donor Mike Repole stands and applauds during the second half against the Butler Bulldogs at Madison Square Garden.
March 18, 2025

‘Back in the Spotlight’: How Mike Repole’s Millions Pulled St. John’s Into..

The billionaire-fueled renaissance put the Johnnies back into the national spotlight.
Auburn Tigers guard Miles Kelly (13) reacts after hitting a three-point shot against Kentucky during the first half in SEC basketball at Rupp Arena Saturday afternoon in Lexington, Kentucky March 1, 2025
March 16, 2025

The SEC’s Ascent to Men’s Basketball Supremacy

The league brought its football pageantry and power to college hoops.
San Diego Wave FC falls to Orlando Pride at Snapdragon Stadium in San Diego, CA on April 29, 2023.
March 14, 2025

The New Tailored Approach to Women’s Sports Uniforms

For new women’s sports leagues, every detail is custom.

Celtics Record Sale Highlights Scarcity Value of Marquee Franchises

The historic deal notably does not include the team’s home arena.
March 20, 2025

6 WNBA Teams Have Moved Games Vs. Caitlin Clark, Fever to Larger..

WNBA attendance was up 48% last season.
Steve Pagliuca
March 20, 2025

Celtics Co-Owner Casts Doubt on Winning Bid in Scathing Letter

Steve Pagliuca said his offer had “no debt or private equity money.” 
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 20, 2025

Record $6.1B Celtics Sale Lets Grousbeck Hold Team Until 2028

William Chisholm’s group will reportedly buy the Celtics for $6.1 billion.
Mar 14, 2025; Tampa, Florida, USA; Philadelphia Phillies pitcher Jose Ruiz (66) throws a pitch against the New York Yankees in the fifth inning during spring training at George M. Steinbrenner Field.
March 19, 2025

Phillies Try to Block NL East Rivals From Analytics Software

The Phillies claim their analytics partner is trying to breach their contract.
Shai Gilgeous-Alexander
March 19, 2025

Thunder, Sixers Both Resting Stars in Battle for Top-Six Pick

It appears both teams would prefer to lose.
March 18, 2025

Mavericks Take Key Step Toward Potential New Casino, Arena in Irving

Mavericks CEO Rick Welts said the team wants to stay in Dallas.