Thursday, June 25, 2026

Trump Halts Tariffs That Threatened Sports Apparel Industry

Faced with a market meltdown, Trump hit pause on most of the tariffs announced last week. Sportswear company shares surged immediately.

USA Today

President Donald Trump announced on his Truth Social account that he will place a 90-day pause on some tariffs, walking back his announcement last week.

Stocks soared because of the news. 

Trump said he’s raising the tariff for Chinese imports to 125% “based on the lack of respect that China has shown to the World’s Markets.” He also said because “more than 75 countries” have engaged in some measure of negotiation with the U.S.—and because they have not responded to U.S. tariffs with retaliatory tariffs of their own—he’s authorizing a 90-day pause, and a “substantially lowered Reciprocal Tariff during this period, of 10%, also effective immediately.” 

The higher tariffs on China came after Beijing announced new tariffs on the U.S. to take effect Thursday.

On April 2, Trump said he would impose tariffs on other countries the U.S. has steep trade imbalances with, including a 20% tariff on the European Union, 36% on Thailand, and 24% on Japan. News reports emerged over the past week about a handful of leaders of various countries trying to work with the administration to mitigate some of the tariff hit.

Vietnamese leader To Lam spoke with Trump, offering to get rid of tariffs on American goods in exchange for easing the 46% tariff Trump planned to impose on it. Following Trump’s first-term tariffs, which predominantly targeted China, Vietnam has largely replaced China as the main sourcing country for athletic footwear imports—which is why shares of so many retailers, including Nike, Adidas, and Lululemon saw their shares pummeled last week. 

The S&P 500 index closed Wednesday more than 9% higher, the Nasdaq surged 12%, and the Dow Jones Industrial Average closed nearly 8% higher.

Nike ended the day more than 11% higher, Adidas climbed more than 12%, Under Armour soared 14%, Lululemon increased nearly 11%, and On Holdings—which produces almost all of its sneakers in Vietnam—surged more than 15%. Amer Sports, which owns brands including Wilson, Louisville Slugger, and Salomon, closed 15% higher.

At a White House visit for auto racing champions, Trump was asked whether he’d consider exempting certain companies that would be particularly hard hit by tariffs. “There are some by the nature of the company, they get hit a little bit harder, and we’ll take a look at that,” he responded.

Carsten Brzeski, global head of macro for ING Research, wrote in a note Wednesday that any celebration was premature before deals with Europe and China—the U.S.’s most important trading partners after Canada and Mexico—were negotiated.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jay Williams ESPN NBA Draft
Exclusive

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.

Players Sue NCAA Over New Five-Year Eligibility Model

The players are suing after being excluded from the new policy.
June 12, 2026; Inglewood, California, U.S.; Christian Pulisic, Weston McKennie, Folarin Balogun and Malik Tillman of the U.S. celebrate their first goal, an own goal scored by Paraguay's Damian Bobadilla. Mandatory Credit: Kirby Lee-Imagn Images

USMNT World Cup Run Could Push Fox Ad Rates Past $2 Million

Fox was charging nearly $1 million for USMNT group-stage games.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Lululemon

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled.