• Loading stock data...
Friday, March 27, 2026

Trump Halts Tariffs That Threatened Sports Apparel Industry

Faced with a market meltdown, Trump hit pause on most of the tariffs announced last week. Sportswear company shares surged immediately.

USA Today

President Donald Trump announced on his Truth Social account that he will place a 90-day pause on some tariffs, walking back his announcement last week.

Stocks soared because of the news. 

Trump said he’s raising the tariff for Chinese imports to 125% “based on the lack of respect that China has shown to the World’s Markets.” He also said because “more than 75 countries” have engaged in some measure of negotiation with the U.S.—and because they have not responded to U.S. tariffs with retaliatory tariffs of their own—he’s authorizing a 90-day pause, and a “substantially lowered Reciprocal Tariff during this period, of 10%, also effective immediately.” 

The higher tariffs on China came after Beijing announced new tariffs on the U.S. to take effect Thursday.

On April 2, Trump said he would impose tariffs on other countries the U.S. has steep trade imbalances with, including a 20% tariff on the European Union, 36% on Thailand, and 24% on Japan. News reports emerged over the past week about a handful of leaders of various countries trying to work with the administration to mitigate some of the tariff hit.

Vietnamese leader To Lam spoke with Trump, offering to get rid of tariffs on American goods in exchange for easing the 46% tariff Trump planned to impose on it. Following Trump’s first-term tariffs, which predominantly targeted China, Vietnam has largely replaced China as the main sourcing country for athletic footwear imports—which is why shares of so many retailers, including Nike, Adidas, and Lululemon saw their shares pummeled last week. 

The S&P 500 index closed Wednesday more than 9% higher, the Nasdaq surged 12%, and the Dow Jones Industrial Average closed nearly 8% higher.

Nike ended the day more than 11% higher, Adidas climbed more than 12%, Under Armour soared 14%, Lululemon increased nearly 11%, and On Holdings—which produces almost all of its sneakers in Vietnam—surged more than 15%. Amer Sports, which owns brands including Wilson, Louisville Slugger, and Salomon, closed 15% higher.

At a White House visit for auto racing champions, Trump was asked whether he’d consider exempting certain companies that would be particularly hard hit by tariffs. “There are some by the nature of the company, they get hit a little bit harder, and we’ll take a look at that,” he responded.

Carsten Brzeski, global head of macro for ING Research, wrote in a note Wednesday that any celebration was premature before deals with Europe and China—the U.S.’s most important trading partners after Canada and Mexico—were negotiated.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.

MLS Leaders Think New Schedule Will Be ‘Transformative’

MLS teams have struggled to compete on the market for global talent.

The Political Backlash to Prediction Markets Has Arrived

Lawmakers are lining up to oppose sports markets and combat insider trading.
Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.

Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix

The game production drew widespread complaints.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.
February 11, 2026

TaylorMade’s ‘Mud Ball’ Feud With Callaway Takes Twist Over Paint

The paint on TaylorMade’s new golf balls uses “microcoating” technology.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 3, 2026

Fanatics Apologizes for Merch Backlog, but Defends Quality

There is “overwhelming demand” for merch this year compared to prior years.
February 1, 2026

Super Bowl LX Get-In Prices Fall Nearly 30% Since Matchup Set

A push of newly available ticket inventory contributes to a market drop.