• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Get Ready For ‘Crazy’ Bidding War For Tony Romo of CBS Sports

  • ESPN author James Andrew Miller predicts ‘a lot of money thrown around’ for CBS’ coveted NFL analyst.
  • But another top TV executive says Romo should stick with CBS play-by-play partner Jim Nantz: ‘He sets up Romo so well.’
Tony Romo
Jerome Miron-USA TODAY Sports

Subscribe to the Front Office Sports Newsletter here.

Get ready for a battle royale over Tony Romo between ESPN and CBS Sports.

The TV sports bidding war for Romo could reach heights not seen since the heyday of John Madden, said sources. CBS is going to be very aggressive in trying to retain the free agent, who has emerged as one of the best NFL game analysts on TV, said sources.

CBS “would be crazy” not to try to keep Romo away from the rival ESPN, according to James Andrew Miller, the podcaster and author of Those Guys Have All The Fun: Inside The World of ESPN.

“By all indications, [CBS is] eager to stay in the NFL and they’d have to be taking some really weird drugs not to want Tony to stay in the booth,” Miller said. “It’s going to be one of those crazy auctions where you see a lot of money thrown around. Tony will have to weigh a variety of competing factors.”

With its “Monday Night Football” package up after the 2021 season, ESPN is prepared to make Romo the highest-paid sportscaster in history, with a seven-year deal worth $10 million to $14 million annually, said sources. 

The former Dallas Cowboys quarterback currently makes $4 million a year under the third and final year of his rookie broadcasting contract with CBS. The most Romo ever made during his playing career was $8.5 million per season, according to Spotrac. He pocketed $127.4 million over his 14-year NFL playing career. 

On TV, Troy Aikman of Fox Sports currently makes about $7.5 million. Before returning to the NFL with the Oakland Raiders, Jon Gruden made over $6 million a year to call “Monday Night Football” at ESPN. At his peak in 1993, Madden made $8 million, according to Bryan Curtis of The Ringer. 

Signing the 39-year old Romo would instantly boost ESPN credibility with the league, said sources. The network’s “Monday Night Football” broadcast booth has struggled for two consecutive seasons with Booger McFarland and Jason Witten in the analyst chair. With Romo behind the microphone, ESPN’s booth could potentially go from worst to first. 

Given Romo’s close relationship with Cowboys owner Jerry Jones, sources said he could also be a factor in ESPN potentially scoring one of the higher-rated Sunday afternoon/Sunday night NFL packages away from rival CBS, Fox Sports, and NBC Sports after the 2022 season. Not to mention helping ESPN finally land a Super Bowl. 

ESPN and CBS declined to comment for this story. Romo’s reps could not be reached.

CBS is not going to roll over and let Romo leave, said sources. CBS has the right to match any offer. The network will likely argue that Romo’s successful on-air partnership with play-by-by partner Jim Nantz is unique.

Then there’s the chance to call the Super Bowl. Romo and Nantz already called the New England Patriots’ win over the Los Angeles Rams in Super Bowl 53. Along with lead sideline reporter Tracy Wolfson, they’re on deck to call Super Bowl 55 in 2021. 

As a cable rather than a broadcast network, ESPN has never had a Super Bowl, and there’s no guarantee it will get one, even though the network would likely argue that sister Disney network ABC can broadcast the game to the widest possible audience the same way it does the NBA Finals. 

As Miller noted: “At some point, CBS might think these kinds of dollars are too crazy. But they can also say to themselves and say to Tony, ‘Look, we think we have a better product than ESPN] does. We have a better schedule than they do. You know us, you know who we are, you know how much we value you. There’s a lot of uncertainties here. So we’re going to go up to X amount – but we’re not going to go Y. If you want to make this all about money, that’s going to be too bad.'” 

That could be an effective argument. Loyalty is important to Romo. He knows CBS Sports bosses Sean McManus and David Berson took a chance installing the TV rookie as their lead game analyst in 2017. Romo’s also tight with CBS’ lead NFL game producer Jim Rikhoff, who’s worked with him since the jump.

“I love working for CBS,” Romo told Front Office Sports during the preseason. 

When it comes to the billions of dollars that networks like CBS will pledge to the NFL during the next round of TV negotiations, $10 million to $14 million a year is not unreasonable for a breakout star like Romo, according to Patrick Crakes, the former Fox Sports executive turned media consultant.

READ MORE: Will Tony Romo Become Biggest Free Agent in TV Sports History

“They have to keep him. I mean what’s $14 million, or whatever, a year to have an elite level talent to carry the brand flag for your $2 billion annual investment in NFL games?” asked Crakes. “If you’re going to invest the house in the NFL, then the millions that you pay to keep a unique generational talent like Romo in-house is just marketing. As to who could replace him, he’s not replaceable. So you just do the best you can and probably pivot to the former, or soon to be former, NFL player that your production team thinks has the most upside potential AND is a good fit with Nantz.” 

Never forget the Nantz factor, warned another TV executive. Besides bonding with Romo over football and golf, CBS’ No. 1 announcer has served as a perfect mentor/partner over the past three seasons.

“(Romo) should stay with CBS. Nantz is under-rated,” said another TV executive. “He sets up Romo so well. He applauds the right call. The setup man is as important as the guy who delivers the punch lines.”

One possible Plan B for CBS could be New Orleans Saints quarterback Drew Brees. Adam Schefter, ESPN’s NFL Insider, wrote that “one non-ESPN network” has already called the 40-year old Brees about transitioning to TV. Philip Rivers of the Los Angeles Chargers is also a candidate for the broadcast booth if he retires. 

The final decision may come down to whether CBS is willing to match an extraordinarily generous offer from ESPN. 

READ MORE: Jorge Sedano Signs Long-Term Contract Extension at ESPN

One TV executive doubts CBS would match a $10 million to $14 million annual offer from ESPN. CBS just walked away from negotiations with the SEC Conference when the bidding against Disney’s ESPN/ABC got prohibitive. Instead, he thinks CBS will bid up to $8 million for Romo – but no higher.

“CBS will not lose a single rating point if Tony Romo goes off to ESPN. On the other hand, ESPN would benefit significantly from having Tony. ESPN has lost some credibility with its current Monday Night lineup. I think ESPN, frankly, can afford to pay Tony whatever they choose. CBS, on the other hand, can’t do that. And frankly, I don’t think they will.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.
Etienne

A ‘College Football RedZone’ Is an ESPN Gold Mine—in Theory

The network would have to strike new deals with its rivals.
Jan 16, 2022; Arlington, Texas, USA; Dallas Cowboys outside linebacker Micah Parsons (11) meets with owner Jerry Jones (center) and NFL commissioner Roger Goodell (right) prior to the NFC Wild Card playoff football game against the San Francisco 49ers at AT&T Stadium. Mandatory

Micah Parsons and 6 Other Cowboys Holdouts—and How the Standoffs Ended

A brief history of Dallas Cowboys contractual disputes.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.