Wednesday, July 22, 2026

Tony Hawk Finds His Enduring Fame ‘Baffling’

The skateboarding legend is still stunned to find the spotlight at 57.

USA TODAY

It’s been decades since Tony Hawk dominated the X Games, but the former professional skateboarder still draws a crowd.

“The idea that people are even still interested in what I do in my late 50s is baffling to me,” the skateboarding legend said on a recent episode of Front Office Sports Today.

At 57, Hawk is still the biggest celebrity skateboarding has ever seen, though even he said it’s “still kind of a shock” that people recognize him. He went viral in 2022 for posting about an infamous elevator encounter in which he was told “you do look like [Tony Hawk],” and summarized it as “maybe this is where it all ends.”

Hawk knows how important his eponymous video games were to his career—and his sport. He’s watched skateboarding grow from something he described as “the furthest thing from cool you could do” to a full-fledged Olympic sport in both of the past two Summer Games.

“That is not lost on me and I would never discount how important that was to my career and my longevity,” he said of Tony Hawk’s Pro Skater video games.

Hawk is now preparing to auction off some of his most valuable skateboards and memorabilia, including the board he used to achieve the first 900-degree turn, or two-and-a-half revolutions. That skateboard is estimated to sell for $500,000 to $700,000, while helmets, knee pads, sneakers, and credentials are also for sale. A portion of the proceeds will go to Hawk’s foundation, The Skatepark Project, which has built hundreds of skateparks across the country.

“I didn’t think this X Games pass from 1996 would be anything ever, and now there’s other people that would be interested in it, and I just happen to have it in a drawer,” Hawk said.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Reinstates Russian Olympic Committee Ahead of LA28

The IOC said Russia’s participation is at the discretion of international federations.

IOC Creates $140M Fund to Pay Every Olympian $10,000

Applications will open later this year, with payments beginning in 2027. 

Two More Elite Sprinters Sue Puma Over Shoe Injuries

Sprinters Champion Allison and Damion Thomas Jr. both sued Puma.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
kyle rudolph

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
July 21, 2026

Late-Night Drug Tests Spark Backlash, Intrigue at Tour de France

Riders are pushing back on rare overnight anti-doping tests.
July 21, 2026

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season.