• Loading stock data...
Friday, July 19, 2024
Join us this September for Tuned In Request to Attend

Tokyo Games Help IOC Generate $7.6B in Revenue

  • The IOC generated $4.2 billion in revenue in 2021 alone.
  • Television broadcasting rights made up $3.1 billion of the revenue that year.
Kirby Lee-USA TODAY Sports

The International Olympic Committee generated $7.6 billion in revenue in the 2017 to 2020-21 cycle, compared to $5.7 billion in revenue for the previous Olympiad, according to the organization’s financial statements for FY2021.

The IOC reeled in $4.2 billion in revenue in 2021 alone driven by the rescheduled Tokyo 2020 Games. 

  • Television broadcasting rights made up $3.1 billion of the revenue that year.
  • Cash and cash equivalents hit $548.9 million in 2021, down from $866.6 million in 2020.
  • Total assets as of Dec. 31, 2021, were $5.6 billion, down from $5.7 billion the year prior. 

In addition to the IOC, the Olympics have deepened the pockets of broadcasters. Comcast, the owner of NBCUniversal, generated $1.5 billion in revenue in Q1 2022 from the Beijing Winter Olympics and Super Bowl LVI, which collectively accounted for 21.6% of NBCUniversal’s media revenue in the quarter. The Beijing Games alone generated $963 million in revenue. 

Digital Age 

The Olympics have benefited from a digital age that continues to evolve. The IOC deemed Tokyo 2020 “the most digital Games ever,” behind the 3 billion unique viewers it garnered across linear TV and digital platforms for the 17-day event.

Discovery reported that more than 372 million people in Europe watched coverage of the Games, a 10% increase compared to the 2018 Winter Olympics in Pyeongchang, South Korea.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2024; Indianapolis, Indiana, USA; Western Conference center Karl-Anthony Towns (32) of the Minnesota Timberwolves shoots the ball during the first half of the 73rd NBA All Star game at Gainbridge Fieldhouse.

NBC Poised to Grab NBA All-Star Game Rights

The deal would be a major coup for the network.
The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

Mets Owner Buys Chunk of Knicks Owner’s Las Vegas Sphere

Cohen made the investment through his hedge fund, Point72.
May 20, 2024

Fanatics Sues Marvin Harrison Jr., Says He Leaked ‘Misleading’ Info to ESPN

Harrison’s side says the two sides don’t have a contract, which Fanatics disputes.
Sep 10, 2023; Flushing, NY, USA; Novak Djokovic of Serbia reacts towards his player's box during a changeover against Daniil Medvedev (not pictured) in the men's singles final on day fourteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.
May 29, 2024

Ticketmaster Causes Eras Tour–Like Disappointment in Tennis, One Week After DOJ Lawsuit

Tennis fans struggled to get tickets during the US Open presale.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
April 19, 2024

Nike Cuts Over 700 Jobs In Second Phase of Layoffs

“Nike’s always at our best when we’re on the offense,” the company says.
March 1, 2024

The Next Women’s Sports Bar Is Inspired by Tennis’s Barrier Breaker

Althea Gibson is the namesake for a bar opening in New York.
December 28, 2023

2023 In Review: U.S. Sports Betting Goes Full Tilt

The arrival of ESPN Bet and Fanatics Sportsbook highlights a year of transformation for the business.
Fanatics is buying auction marketplace PWCC.
December 14, 2023

Trading Card Wars Unfold As Panini and Fanatics Clash in Legal Battles

Fanatics and Panini are embroiled in a lawsuit.