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Togethxr, the media and apparel brand behind the viral “Everyone Watches Women’s Sports” t-shirt, has added LPGA star Michelle Wie West to its athlete investor roster.
The financial terms of West’s investment were not disclosed by the company.
West, who won the 2014 U.S. Women’s Open, is Togethxr’s first athlete investor since it was founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird in 2021. She called Togethxr “a barrier-breaking company that is synonymous with elevating the visibility of women in sports through storytelling,” in a statement to Front Office Sports.
Over the last four years, Togethxr embedded itself in the sports ecosystem with its omnipresent t-shirt. The slogan became the rallying cry for women’s sports, contributing to the company’s $6 million in revenue earned in 2024 from merchandise sales.
West says the company is more than a shirt: it’s empowering the next generation of women to see themselves on equal footing with men.
Togethxr targeted West as an investor over the last year as the company sought more funding. The company’s process for evaluating potential investors includes determining ways they advise the business in unique ways to help expand their reach in lanes they aren’t already solidified in. Morgan, a two-time World Cup winner and Olympic gold medalist, and West have a longstanding friendship that added to the synergy between both parties.
West’s investment was a strategic move and part of an effort to expand the company’s reach into golf with increased coverage of the sport.
“[West’s] involvement will be as a strategic advisor, identifying opportunities and opening new relationships, as well as storytelling, especially in the women’s golf space,” Togethxr co-founder and chief content officer Jessica Robertson told FOS.
The company announced last month it had reached profitability and tripled its revenue year over year. Included in that announcement was an influx of growth capital from new and existing backers, including Susan Lyne’s BBG Ventures, among others. The company also announced it is on pace to reach $30 million in revenue in 2025.
Their plan for this newly raised capital is to expand the company’s footprint beyond just merchandise. Togethxr announced the hiring of former CEO of Vice Media Group Nancy Dubuc in April as it plans to make forays into the sports media landscape.
“Togethxr is focused on continuing to grow the brand, grow its audience, and grow revenue by increasing inventory across all platforms,” Robertson said. “From muti-platform media content offerings, to live, in-person events to more consumer products. We know there’s incredible demand at every level, from fans to brands to networks and beyond.”
