• Loading stock data...
Wednesday, June 18, 2025
exclusive
Retail

Michelle Wie West Is Latest Athlete to Invest in Togethxr

Togethxr plans to bring added coverage to women’s golf with new investment from Michelle Wie West.

Michelle Wie West
Credit: Togethxr

Togethxr, the media and apparel brand behind the viral “Everyone Watches Women’s Sports” t-shirt, has added LPGA star Michelle Wie West to its athlete investor roster.

The financial terms of West’s investment were not disclosed by the company. 

West, who won the 2014 U.S. Women’s Open, is Togethxr’s first athlete investor since it was founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird in 2021. She called Togethxr “a barrier-breaking company that is synonymous with elevating the visibility of women in sports through storytelling,” in a statement to Front Office Sports.

Over the last four years, Togethxr embedded itself in the sports ecosystem with its omnipresent t-shirt. The slogan became the rallying cry for women’s sports, contributing to the company’s $6 million in revenue earned in 2024 from merchandise sales.

West says the company is more than a shirt: it’s empowering the next generation of women to see themselves on equal footing with men. 

Togethxr targeted West as an investor over the last year as the company sought more funding. The company’s process for evaluating potential investors includes determining ways they advise the business in unique ways to help expand their reach in lanes they aren’t already solidified in. Morgan, a two-time World Cup winner and Olympic gold medalist, and West have a longstanding friendship that added to the synergy between both parties. 

West’s investment was a strategic move and part of an effort to expand the company’s reach into golf with increased coverage of the sport. 

“[West’s] involvement will be as a strategic advisor, identifying opportunities and opening new relationships, as well as storytelling, especially in the women’s golf space,” Togethxr co-founder and chief content officer Jessica Robertson told FOS

The company announced last month it had reached profitability and tripled its revenue year over year. Included in that announcement was an influx of growth capital from new and existing backers, including  Susan Lyne’s BBG Ventures, among others. The company also announced it is on pace to reach $30 million in revenue in 2025. 

Their plan for this newly raised capital is to expand the company’s footprint beyond just merchandise. Togethxr announced the hiring of former CEO of Vice Media Group Nancy Dubuc in April as it plans to make forays into the sports media landscape. 

“Togethxr is focused on continuing to grow the brand, grow its audience, and grow revenue by increasing inventory across all platforms,” Robertson said. “From muti-platform media content offerings, to live, in-person events to more consumer products. We know there’s incredible demand at every level, from fans to brands to networks and beyond.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

John Fisher

A’s Owner John Fisher Eyes MLS Exit Ahead of Billion-Dollar Vegas Project

The Earthquakes owner said he had hired a bank for a sale.
Cheerleaders lead more than 1,700 Olentangy Berlin High School students during an Aug. 19 pep rally at the school as they celebrate being named America's "Most Spirited High School" by Varsity Brands.

Embattled Cheerleading Giant Launches First-Ever Pro Cheer League

PE-backed Varsity is launching a new league amid antitrust fallout.
Jun 8, 2025; Brooklyn, Michigan, USA; NASCAR Cup Series driver Denny Hamlin (11) celebrates with his team, holding up three fingers, one for each of his victories at Michigan International Speedway, after winning the FireKeepers Casino 400.

Judge Urges Michael Jordan, Co-Plaintiffs to Settle With NASCAR

Jordan’s racing team filed a co-suit in October alleging antitrust practices.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
Tom's Watch Bar
June 12, 2025

How the Pacers and Caitlin Clark Boosted One Bar’s Bottom Line

Tom’s Watch Bar hosted John Haliburton for at least five games.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
June 12, 2025

U.S. Open Cashing In on Signature Cocktail Trend With Lemon Wedge

Last year, the whiskey cocktail was served more than 50,000 times.
Nike store
June 5, 2025

Which Sportswear Retailers Are Best Positioned to Raise Prices?

Why On can more easily raise prices than Nike.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.
May 21, 2025

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.
Arc'teryx
May 20, 2025

Expensive Outdoor Gear Is Bright Spot Amid Tariff Turmoil

Amer Sports says tariffs will have a “negligible” impact on its results.