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Friday, March 27, 2026

Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers

The return of Tiger Woods this week delivered TGL its second-most-watched match in the two-season history of the indoor team golf league.

Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Palm Beach Post

The return of Tiger Woods this week delivered TGL its second-most-watched match in the two-season history of the indoor team golf league.

ESPN averaged 989,000 viewers for Los Angeles Golf Club’s TGL Finals–clinching victory over Jupiter Links Golf Club, the team Woods co-owns but hadn’t played for since March 4, 2025. That’s the largest TGL audience of the 2026 season, and behind only the 1.005 million that watched Woods’s league debut back in January 2025.

That last-minute boost helped TGL nearly equal its Season 1 average viewership figure of 498,000, as Season 2 finished down 2% overall at 488,000 viewers per broadcast across ESPN platforms.

Season 2 was measured using Nielsen’s Big Data + Panel methodology, while Season 1 was panel-only.

The Tiger Effect

ESPN’s initial two-year media-rights deal with TGL has now expired, so a look at Woods back in action was a welcome sight for the league as it seeks to extend ESPN or bring on a new partner.

Tuesday night’s blowout match—L.A. needed just 10 of the 15 holes to win 9–2—briefly peaked with 1.15 million average viewers per minute. The match started at 7 p.m. ET. TGL broadcasts are two hours, but the final match lasted under 90 minutes.

Boosted by Woods in the finale, TGL’s four playoff matches averaged 618,000 viewers, which is up 42% from 434,000 during the 2025 playoffs. Match 1 of the TGL Finals, Monday at 9 p.m. ET on ESPN, averaged 518,000 viewers, when Woods did not play.

While Woods didn’t play until Tuesday, he was present at all Jupiter Links matches this year, including the regular-season finale in which Tom Kim’s dramatic hole-in-one helped send the team to the postseason. 

Perhaps also driven by intrigue in Woods’s team, viewership for March matches this year was up 73% compared to last March (556,000 per match in 2026 vs. 322,000 per match in 2025).

On social media, TGL reports it saw an 86% year-over-year increase in video views—232 million this season compared to 81.3 million in 2025. There were 44 social videos this season that surpassed 1 million views, according to TGL.

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