• Loading stock data...
Monday, November 24, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

The Incredible Rise of NFTs and NBA Top Shot

  • NBA Top Shot is seeing explosive growth, with over $42 million in sales on Monday alone.
  • Both sports memorabilia and crypto assets have seen consumer and investor money pour in at an astonishing rate.
Photo: NBA Top Shot/Design: Alex Brooks

Want to watch a rocket take off in real-time? Look no further than NBA Top Shot.

Last week, Front Office Sports explored the meteoric rise of collectible highlights and non-fungible tokens, or NFTs. Turns out, NFTs were just getting started. 

In the last seven days, NBA Top Shot has grown its user base by around 50%, bringing in 33,000 new users and completing nearly half a million transactions. On Monday, its 24-hour sales volume topped $45 million, equal to roughly half the platform’s total sales just a week ago.

The market for NBA-licensed video highlights brings together the surging trends of sports collectibles and crypto-backed assets.

  • A LeBron James dunk more than doubled the platform’s previous single-sale record on Monday when it sold for $208,000.
  • Sports memorabilia auction house Goldin Auctions raised $40 million from investors last week.
  • YouTuber Logan Paul got in on the action, launching his own NFT set on Friday, which grossed over $5 million.
  • Sorare, a fantasy soccer crypto asset company, saw its daily sales volume double to over $460,000 on Monday. It raised $4 million in a seed round last summer. 
  • CryptoPunks, a blockchain-based market for pixelated cartoon headshots, had over $15 million in 24-hour sales on Monday.

NFTs have sparked a gold rush among collectors and speculators that shows no signs of slowing down.

Earlier this month, Dapper Labs — the company behind Top Shot — announced plans for a $250 million fundraise at a $2 billion valuation.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ronaldo Sued For $1B In Latest Fallout From Athlete Crypto Deals

Soccer superstar latest to be hit in legal fallout from crypto decline.
NBA and WNBA sponsor Coinbase is being sued by the Securities and Exchange Commission.

Seattle Storm Launch Sue Bird Coinbase NFT Amid SEC Crypto Crackdown

The SEC has sued Coinbase, alleging it acted as an unregistered broker.
Nike's .Swoosh NFTs will integrate with future games from EA Sports.

Nike NFTs to Appear in EA Sports Video Games

Nike launched its .Swoosh NFT marketplace last year.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Jul 26, 2024; Paris, FRANCE; Shaun White poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games.

The VC Firm Whose Investors Include Jets, Pacers Ownership Groups

359 Capital is lifting the veil so consumers can see its investors.
May 20, 2023; Los Angeles, California, USA; Los Angeles Dodgers and LA Sparks co-owner Todd Boehly watches during game three of the Western Conference Finals for the 2023 NBA playoffs between the Los Angeles Lakers and the Denver Nuggets at Crypto.com Arena.
exclusive
October 27, 2025

Mark Walter’s Lakers Buy Includes Dodgers Co-Owner Todd Boehly

Jeanie Buss will retain a roughly 15% stake and remain team governor.
Nov 5, 2025; Denver, Colorado, USA; Denver Nuggets center Nikola Jokic (15) during the first quarter against the Miami Heat at Ball Arena.
November 11, 2025

Excel Sports Valued at Nearly $1B in Sale to Goldman Sachs

The talent agency represents Caitlin Clark, Derek Jeter, and more.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Jonathan Mariner
July 9, 2025

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.