Want to watch a rocket take off in real-time? Look no further than NBA Top Shot.
Last week, Front Office Sports explored the meteoric rise of collectible highlights and non-fungible tokens, or NFTs. Turns out, NFTs were just getting started.
In the last seven days, NBA Top Shot has grown its user base by around 50%, bringing in 33,000 new users and completing nearly half a million transactions. On Monday, its 24-hour sales volume topped $45 million, equal to roughly half the platform’s total sales just a week ago.
The market for NBA-licensed video highlights brings together the surging trends of sports collectibles and crypto-backed assets.
- A LeBron James dunk more than doubled the platform’s previous single-sale record on Monday when it sold for $208,000.
- Sports memorabilia auction house Goldin Auctions raised $40 million from investors last week.
- YouTuber Logan Paul got in on the action, launching his own NFT set on Friday, which grossed over $5 million.
- Sorare, a fantasy soccer crypto asset company, saw its daily sales volume double to over $460,000 on Monday. It raised $4 million in a seed round last summer.
- CryptoPunks, a blockchain-based market for pixelated cartoon headshots, had over $15 million in 24-hour sales on Monday.
NFTs have sparked a gold rush among collectors and speculators that shows no signs of slowing down.
Earlier this month, Dapper Labs — the company behind Top Shot — announced plans for a $250 million fundraise at a $2 billion valuation.
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.](https://frontofficesports.com/wp-content/uploads/2025/02/USATSI_25429594_168416385_lowres-e1739674194139.jpg?quality=100&w=1024)
