• Loading stock data...
Wednesday, November 12, 2025

The Improbability of UCLA’s Incredible Upset Win Against Penn State

Before UCLA beat Penn State, donors weren’t just fed up with losses. They criticized athletic director Martin Jarmond for his NIL strategy, spending despite a deficit, and hiring missteps.

Oct 4, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball during the fourth quarter against the Penn State Nittany Lions at Rose Bowl.
Kiyoshi Mio-Imagn Images

On Saturday, UCLA pulled off the biggest upset of the college football season, beating then-No. 7 ranked Penn State 42-37.

It was the first time since 1985 that a winless 0-4 program had beaten a top-10 team. 

The feat wasn’t just improbable because of the circumstances on the field. It was improbable because of the circumstances off the field: a coaching staff in disarray, an athletic department saddled with debt, a lackluster NIL strategy, and an athletic director who had lost the trust of fans and donors.

One win can’t erase the structural problems UCLA faces. But it can perhaps buy time—in case players were considering transferring, or if the university was considering firing athletic director Martin Jarmond.

UCLA kicked off the 2025 season after a dismal 5-7 season last year under first-time head coach DeShaun Foster. The Bruins had been embroiled in off-season drama in order to obtain their new quarterback, Nico Iamaleava, who had abruptly left Tennessee after reports surfaced that his handlers were attempting to renegotiate his massive NIL (name, image, and likeness) contract. Iamaleava settled for a contract for millions less than what he would have made at Tennessee.

The Bruins went winless for four straight games. After the third, the athletic department fired Foster and promoted Tim Skipper to interim head coach—setting off a string of coaching staff resignations, an open transfer portal, and news that a mounting number of recruits decided to decommit.

Fans and donors have also begun to call for Jarmond’s firing, who had fallen out of favor since he secured a Nike partnership that brought the Jordan brand to UCLA and a bid for the Bruins to join the Big Ten. The list of grievances, according to an LA Times report: not firing previous head coach Chip Kelly and fumbling the hiring of his replacement; spending big despite a $219.6 million athletic department deficit over six years; and failing to promote a good NIL strategy. (One group of angry fans commissioned a truck to be driven through the Westwood campus to call for his firing two weeks ago.) 

When kickoff came on Saturday at the Rose Bowl, the scene was brutal.

Only about 39,000 fans had shown up, not even coming close to filling a Rose Bowl, which has capacity near 90,000. Overhead, a plane flew a banner calling for Jarmond’s firing. The team was led by a quarterback who appeared to have made a huge mistake by leaving Tennessee.

Skipper was only in his second game. Offensive coordinator Jerry Neuheisel had been a tight ends coach just four days earlier—his job is so new that as of Monday morning, his bio on UCLA’s website still read “assistant head coach, tight ends.”

Despite all this, the Bruins jumped out to an early 10-0 lead thanks to a touchdown drive and onside kick recovery that ballooned to 27-7 at halftime. The Bruins held on against a potential comeback by the Nittany Lions for a 42-37 win. Iamaleava redeemed himself too with five touchdowns.

Neuheisel, a former UCLA quarterback himself and longtime coach considered a Bruins institution, was showered with Gatorade and hoisted onto the shoulders of his players. Skipper later described the scene in the locker room as akin to Mardi Gras. The players even cheered Jarmond, who presented the game ball to Skipper postgame.

The Bruins face off against an unranked Michigan State program on Saturday—perhaps another opportunity to turn their season around.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Disney–YouTube TV Blackout Opens Door for CBS, Fox CFB Ratings Boost

Alabama’s 20–9 victory over LSU on Saturday night drew 7.54 million viewers.

Kelly Suing LSU for Full $53M Buyout After Refusing Settlement Offers

The lawsuit alleges LSU thinks Kelly could be fired for cause.
Sep 27, 2025; Oxford, Mississippi, USA; LSU Tigers head coach Brian Kelly reacts during the fourth quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.

Brian Kelly Pushes LSU for $53M Buyout, Refuses Partial Offers

The coach has reportedly rejected settlement offers.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Florida Softball

NCAA Agrees to $303 Million Settlement With Volunteer Coaches

A similar lawsuit from baseball coaches was approved in September.
November 7, 2025

NCAA Warns Schools Government Shutdown May Affect Fall Championships 

The 2025 fall championships require more than 1,000 trips.
Nov 7, 2025; Los Angeles, California, USA; Southern California Trojans running back King Miller (30) runs the ball against the Northwestern Wildcats during the second half at the Los Angeles Memorial Coliseum.
November 9, 2025

University Board Members Mount Opposition Campaign to Big Ten Investment Proposal 

“We’re weighing in on this horribly flawed process from the start.”
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Nov 16, 2024; Austin, Texas, USA; Mississippi Valley State Delta Devils guard Donovan Sanders (3) shoots against the Texas Longhorns during the first half at Moody Center.
November 7, 2025

NCAA Announces Six More Men’s Basketball Players Committed Sports Betting Violations

All six players have been banned, the NCAA said.
Aug 30, 2025; Clemson, South Carolina, USA; A detail view of a helmet worn by LSU Tigers offensive tackle Ory Williams (77) with a sticker on it to commemorate the 20th anniversary of hurricane Katrina during the first quarter at Memorial Stadium
November 7, 2025

LSU Clarifies Athletics Leadership After Another Week of Confusion

LSU has named a permanent athletic director and university president.
Harlem Berry 22, LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
November 6, 2025

LSU Names New President, but Athletic Leadership Still in Question

The new university president has already contradicted himself.
Nov 1, 2025; College Park, Maryland, USA; Indiana Hoosiers running back Solomon Vanhorse (18) rushes during the half quarter against the Maryland Terrapins at SECU Stadium.
November 5, 2025

CFP Rankings Show How Complicated Prize Money Shift Could Play Out

Conferences will still get paid big this year for their champions.