Sunday, May 31, 2026

The Improbability of UCLA’s Incredible Upset Win Against Penn State

Before UCLA beat Penn State, donors weren’t just fed up with losses. They criticized athletic director Martin Jarmond for his NIL strategy, spending despite a deficit, and hiring missteps.

Oct 4, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball during the fourth quarter against the Penn State Nittany Lions at Rose Bowl.
Kiyoshi Mio-Imagn Images

On Saturday, UCLA pulled off the biggest upset of the college football season, beating then-No. 7 ranked Penn State 42-37.

It was the first time since 1985 that a winless 0-4 program had beaten a top-10 team. 

The feat wasn’t just improbable because of the circumstances on the field. It was improbable because of the circumstances off the field: a coaching staff in disarray, an athletic department saddled with debt, a lackluster NIL strategy, and an athletic director who had lost the trust of fans and donors.

One win can’t erase the structural problems UCLA faces. But it can perhaps buy time—in case players were considering transferring, or if the university was considering firing athletic director Martin Jarmond.

UCLA kicked off the 2025 season after a dismal 5-7 season last year under first-time head coach DeShaun Foster. The Bruins had been embroiled in off-season drama in order to obtain their new quarterback, Nico Iamaleava, who had abruptly left Tennessee after reports surfaced that his handlers were attempting to renegotiate his massive NIL (name, image, and likeness) contract. Iamaleava settled for a contract for millions less than what he would have made at Tennessee.

The Bruins went winless for four straight games. After the third, the athletic department fired Foster and promoted Tim Skipper to interim head coach—setting off a string of coaching staff resignations, an open transfer portal, and news that a mounting number of recruits decided to decommit.

Fans and donors have also begun to call for Jarmond’s firing, who had fallen out of favor since he secured a Nike partnership that brought the Jordan brand to UCLA and a bid for the Bruins to join the Big Ten. The list of grievances, according to an LA Times report: not firing previous head coach Chip Kelly and fumbling the hiring of his replacement; spending big despite a $219.6 million athletic department deficit over six years; and failing to promote a good NIL strategy. (One group of angry fans commissioned a truck to be driven through the Westwood campus to call for his firing two weeks ago.) 

When kickoff came on Saturday at the Rose Bowl, the scene was brutal.

Only about 39,000 fans had shown up, not even coming close to filling a Rose Bowl, which has capacity near 90,000. Overhead, a plane flew a banner calling for Jarmond’s firing. The team was led by a quarterback who appeared to have made a huge mistake by leaving Tennessee.

Skipper was only in his second game. Offensive coordinator Jerry Neuheisel had been a tight ends coach just four days earlier—his job is so new that as of Monday morning, his bio on UCLA’s website still read “assistant head coach, tight ends.”

Despite all this, the Bruins jumped out to an early 10-0 lead thanks to a touchdown drive and onside kick recovery that ballooned to 27-7 at halftime. The Bruins held on against a potential comeback by the Nittany Lions for a 42-37 win. Iamaleava redeemed himself too with five touchdowns.

Neuheisel, a former UCLA quarterback himself and longtime coach considered a Bruins institution, was showered with Gatorade and hoisted onto the shoulders of his players. Skipper later described the scene in the locker room as akin to Mardi Gras. The players even cheered Jarmond, who presented the game ball to Skipper postgame.

The Bruins face off against an unranked Michigan State program on Saturday—perhaps another opportunity to turn their season around.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.

Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal

Most Big 12 leaders support a 24-team CFP, though execution is unclear.
Mar 19, 2025; Sacramento, California, USA; Cleveland Cavaliers forward/center Tristan Thompson (13) responds to a fan during the fourth quarter Sacramento Kings at Golden 1 Center.

Tristan Thompson Sues After Crypto Company Ends His Deal Early

Thompson says the company promised him $2 million worth of tokens.

Big 12 Coaches Unanimously Back 24-Team CFP Expansion

Every coach voted for a 24-team playoff on Thursday.
Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.
Ted Cruz
May 27, 2026

Senators Introduce Long-Awaited Bipartisan College Sports Bill

The bill comes one week after the House canceled another vote on the SCORE Act.
May 27, 2026

Big 12 Coaches Back March Madness Expansion: Bigger Is Better

Next year’s tournament will expand from 68 to 76 teams.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
May 27, 2026

NCAA Denial Sends Brendan Sorsby Eligibility Fight to Court

A hearing for Sorsby’s lawsuit is scheduled for June 1.
Florida head coach Jon Sumrall speaks after spring practice at Sanders Practice Fields in Gainesville, FL on Tuesday, April 7, 2026. [Alan Youngblood/Gainesville Sun]
May 26, 2026

No Consensus Among SEC Coaches Over CFP Expansion

“I’m really more worried about the financial burden that we’re under right now.”
Dec 31, 2025; Orlando, FL, USA; Texas Longhorns quarterback Arch Manning (16) runs with the ball against the Michigan Wolverines during the first half at Camping World Stadium.
May 25, 2026

Sankey: No Decision on CFP Expansion Expected This Week

Sankey said the meeting was the most-anticipated of any in recent memory.
May 22, 2026

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.