Hendrick Motorsports is changing gears with its (relatively) affordable stock car.
Just a few wins short of the all-time NASCAR record, Hendrick is not a brand that needs to undercut the market to survive. Instead, it came up with Track Attack.
Managing director Bill Snider conceived Track Attack as a way to give high-end equipment a second life. Most track cars lack comprehensive safety features and regularly sustain five and sometimes six figures’ worth of damage on the track. Furthermore, many stock car parts are disassembled or discarded after a race.
Track Attack uses repurposed parts from high-end stock race vehicles, which helps keep the costs down.
- Track Attack cars are available for $125,000, less than half many similarly high-performance or exotic cars.
- The vehicle line has brought in over $1.65 million in revenue.
Track Attack cars can also take super-unleaded fuel, as opposed to more expensive options. The Track Attack sources its engine from Chevrolet and has a replaceable composite skin of a Chevrolet SS or a Camaro ZL1 stock car, depending on the customer’s preference.
The Track Attack has a limited racing record, but Hendrick used it to make its debut in the Ultimate Track Car Challenge shootout last July, placing third and seventh in the contest.