Thursday, May 28, 2026

Texas Knocks Down NIL-Heavy Texas Tech to Win WCWS

The Longhorns didn’t spend big on NIL like the Red Raiders, but have long been known for investing big in their softball program.

Brett Rojo-Imagn Images

The Texas Longhorns made history Friday night, winning the school’s first-ever Women’s College World Series title by knocking down a Texas Tech team that has made waves all season for a stacked roster built by NIL (name, image, and likeness) dollars. 

The Longhorns and Red Raiders battled to a third game after Texas won 2-1 Wednesday and Texas Tech held off the Longhorns in a 4-3 win Thursday. But on Friday, Tech’s million-dollar-star NiJaree Canady’s season ended brutally when she allowed five runs in the first inning (the most she’s ever given up in an inning) and was pulled by the second; Texas triumphed 10-4.

The win comes one year after the Longhorns suffered heartbreak in the title series last season.

On Wednesday night, Canady made what many called the worst mistake of her career: throwing a would-be ball four during an attempted intentional walk that Texas’s Reese Atwood hit to drive in two runs—the only runs the Longhorns would score that night in their win. The next night, Canady shook it off with a strong outing on the mound, and ended the game with a strikeout that left the tying run stranded on third.

The Longhorns may not have spent the flashy NIL money of the Red Raiders this year, but they have long been known for investing big in their softball program. Texas spent $3.8 million on its program, not including NIL money, according to data compiled by the Extra Points newsletter, ranking them No. 10 in the nation. (Texas Tech wasn’t far behind, spending $3.6 million.) 

Coach Mike White earns $625,000 annually, the second-highest contract of anyone in NCAA softball. New Texas Tech coach Gerry Glasco didn’t even crack the top 20.

It was a year of firsts for the Red Raiders under Glasco, who recruited a No. 1 transfer class with the help of oil billionaire John Sellers and his wife, Tracy, who played softball at Texas Tech. The team notched its first Big 12 regular season title, first Big 12 tournament title, and appeared in its first WCWS and first championship series. 

The Longhorns held on this year, but the Red Raiders could be back. Canady has agreed to another seven-figure NIL deal with Texas Tech’s NIL collective, The Matador Club, earlier on Friday, Front Office Sports confirmed

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.

Big 12 Coaches Back March Madness Expansion: Bigger Is Better

Next year’s tournament will expand from 68 to 76 teams.
Ted Cruz

Senators Introduce Long-Awaited Bipartisan College Sports Bill

The bill comes one week after the House canceled another vote on the SCORE Act.

Featured Today

May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.

Big 12 Coaches Unanimously Back 24-Team CFP Expansion

Every coach voted for a 24-team playoff on Thursday.
Florida head coach Jon Sumrall speaks after spring practice at Sanders Practice Fields in Gainesville, FL on Tuesday, April 7, 2026. [Alan Youngblood/Gainesville Sun]
May 26, 2026

No Consensus Among SEC Coaches Over CFP Expansion

“I’m really more worried about the financial burden that we’re under right now.”
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
May 27, 2026

NCAA Denial Sends Brendan Sorsby Eligibility Fight to Court

A hearing for Sorsby’s lawsuit is scheduled for June 1.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Dec 31, 2025; Orlando, FL, USA; Texas Longhorns quarterback Arch Manning (16) runs with the ball against the Michigan Wolverines during the first half at Camping World Stadium.
May 25, 2026

Sankey: No Decision on CFP Expansion Expected This Week

Sankey said the meeting was the most-anticipated of any in recent memory.
May 22, 2026

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.
Apr 11, 2026; Las Vegas, Nevada, United States; Wisconsin Badgers defenseman Joe Palodichuk (14) and Denver Pioneers forward Kyle Chyzowski (16) battle for control of the puck during the second period in the championship game of the NCAA men's ice hockey Frozen Four at T-Mobile Arena
May 22, 2026

Hockey Unites to Demand Change to NCAA ‘5-in-5’ Proposal

The sport doesn’t want to be “collateral damage” of the new rule.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.