• Loading stock data...
Wednesday, September 10, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Technology Helps Bring Immersion and Engagement to Partnerships

Technology-Immersion

MVP Interactive is doing valuable work in the sports industry, leveraging emerging technology to provide franchises the tools they need to bring fans back through the gates.

It’s no secret that attendance has been declining for most major sports as the convenience and creature-comforts of watching the game at home have become almost too appealing to turn down. As the company website says, “sports stadiums have encountered a growing challenge due to a variety of factors, including rising ticket prices, the hassle of traffic and crowds, and the evolution of technology that allows people to watch games in high-definition on multiple devices from home.”

That’s what prompted James Giglio, CEO of MVP Interactive, to create the consumer engagement company and begin working with teams on combating the issue. He and the MVP Interactive team work to enhance brand experiences and connect brands to their consumers through custom-built experiential technology such as virtual reality, augmented reality, gesture, facial-recognition and mobile applications.

[mc4wp_form id=”8260″]

“It was six years or so ago; I began working out of the home in the advertising world and started to see trends in brands looking to technology as a way to connect with viewership and consumers as new forms of media emerged. Back then, there were attrition rates across the boards but the understanding wasn’t near where it had to be to use the technology effectively,” Giglio recounted.

So Giglio looked into it, and became focused on “figuring out how the interactive technology could be packaged and productized in a way that would make sense for the market and encourage user engagement.”

If the experience offered was more interactive, audiences would be much less likely to keep turning away. As Giglio saw the challenges the industry was facing, it dawned on him that, “being a sports fan, one of the things you want most is to really immerse yourself in the team.”

What better way to do that than with simulated sporting activations? That is what he and MVP Interactive provide.

The company has products it delivers to teams that enhance the stadium experience and keep fans engaged. Among the company’s products are a Gaming Wall, which works as almost as an X-Box Kinect on steroids; a Morphing Station that lets fans create some sort of team-centric bobblehead or avatar of themselves; mobile apps; and, of course, the VR activations that let fans “enter the game.”

“It started as me at a desk, working like hell; and what I quickly discovered was while learning the sports business is that marketing budgets are actually quite small; so that’s where corporate sponsors come in,” Giglio explained.

For these AR/VR activations to happen on any sort of consistent basis, it requires teams collaborating with their sponsors to put them together.

“Teams are able to leverage their relationships with corporate sponsors to serve almost as underwriters for the technology,” Giglio stated. He and the MVP Interactive technology are then able to move forward and create experiences for fans going to the games, while keeping all activations relevant to both the team and the brand.

[mc4wp_form id=”8260″]

In addition to repurposing old space or adding to existing venues, MVP Interactive has started to become part of stadium renovations and franchise plans by designing venues of the future. Giglio ascribes this to the shifting market and understanding what it’s going to take to keep fans coming to the games. 

There’s now almost an entirely new expectation of what it means to go to a game. To compel fans to come, stadiums have to be designed as world-class destinations, offering robust experiences. That’s the new reality for franchises competing in today’s ever-evolving sports industry.  

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.

Featured Today

Tennis

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.