Wednesday, July 29, 2026

TBT Enterprises Launches $1M Soccer Tournament

  • The winner-take-all, 7v7 tournament will start in June 2023.
  • Hashtag United and a team founded by Clint Dempsey are the only two teams announced.
The Soccer Tournament

The creators of The Basketball Tournament are taking their high-stakes format of sports competition to the pitch.

On Tuesday, TBT Enterprises announced The Soccer Tournament (TST) — a soccer version of its signature $1 million, winner-takes-all tournament. It is set to get underway in June 2023.

TST will follow the typical World Cup tournament structure of group play followed by knockout rounds — but it will use a 7v7 format rather than the traditional 11v11.

Like its basketball counterpart, the competition will select the field after a period of open entry, with two of the 32 teams already announced.

  • Hashtag United, the semi-professional soccer club founded by YouTuber Spencer Owen in 2016.
  • Team Dempsey, a team founded for the purposes of the tournament by American soccer legend Clint Dempsey.

“TST is an opportunity for players to show what they’ve got,” said Dempsey. “I came from the pickup culture, and we’ll be on the search for unproven talent that may have been overlooked by the American soccer system. Don’t sleep on Team Dempsey, we’re coming to win.”

“We’ve experienced a lot in our 7-year history, including FA Cup runs and league championships, but nothing like TST,” Owen said. “We firmly believe playing in this tournament means being at the front and center of an exciting evolution in football/soccer that pushes boundaries in an attempt to maximize entertainment for both the player and the viewer.”

One of TBT’s hallmarks is the use of the Elam Ending, a highly acclaimed format to end basketball games that favors a target score over an expiring game clock. TST will similarly implement Target Score Time — which will see all games end on a goal.

“Fans can expect an hour of highly skilled, electrifying, attacking football,” said TST co-founder Mike Volk. “So far, we are averaging over forty shots on goal per game, though it’s impossible to project exactly what will happen once there is a million dollars on the line.

“One thing is certain: players love seven on seven soccer for its action, flow and skill, and we believe fans will too.”

TBT Enterprises has attracted several notable partners over the years, including NBA star Chris Paul and former MLB executive Tim Brosnan.

“What drew me to the ownership group is their commitment to creating a great tournament where every minute of every game is meaningful,” said Paul, a co-owner in both TBT and TST. “The model breeds intense competition and is built for success beyond just basketball. That’s why I’m so excited to be part of the team as we launch TST, and why I expect it to have as much of an impact on the sport of soccer as TBT has had on basketball.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Major Figure in NBA Betting Case Pleads Guilty to Poker Fraud

Shane Hennen is implicated in all three federal gambling probes. 
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
Shaq Dunkman League

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Aug 22, 2025; Detroit, Michigan, USA; Fans gather at the 15th tee during the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort. Mandatory Credit: Aaron Doster-Imagn Images

LIV Golf to Cancel $40M Season Finale in Michigan

LIV Michigan had been scheduled for Aug. 27–30.
July 28, 2026

NFL’s Next Commissioner: 11 Possible Roger Goodell Successors

NFL owners eventually will need a successor to Roger Goodell, just not yet.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon guard Caitlin Clark (22) drives the ball in the second half against Team Coop during the 2026 WNBA All Star Game at United Center.
July 28, 2026

WNBA Players Call for More Rest Time After All-Star Weekend

Players have complained about the post-All-Star schedule for years.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jun 28, 2026; Cromwell, Connecticut, USA; 18th green during the final round of the Travelers Championship golf tournament. Mandatory Credit: John Dufour-Imagn Images
July 28, 2026

PGA Tour Unveils First Championship Series Events for 2028 Revamp

The top-tier events will include purses of at least $20 million.
July 28, 2026

World Cup Exit Spurs U.S. Soccer Push to Fix Pay-to-Play

Conversations about U.S. talent pipeline are moving from criticism to solutions.
Sponsored

The Football Marketing Offensive Playbook

Why football is a powerful brand stage in sports, and how to activate during the moments that matter most to football fans.
July 27, 2026

Packers Say Other NFL Teams Have An ‘ATM Machine’ They Lack

The NFL team reiterates it will not sell the Lambeau Field naming rights.