XFL

XFL Launches With Lessons Learned and Goals for Long-Term Growth

On the eve of its kickoff weekend, the XFL says it expects to bring in revenue and grow fandom in year one. But the league is emphasizing patience as it […]

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Friday Five: XFL Commissioner and CEO Oliver Luck On The League’s Relaunch

In building the league, Luck said he drew back on his extensive history as a sports executive, especially his experience working for NFL Europe. Luck helped launched a team in […]

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Betting Companies Embrace XFL Opportunity Despite Uncertainty

As the XFL gets off the ground, sports betting entities are looking for their opportunities around the new league. Online gaming companies FanDuel and DraftKings have entered into partnerships with […]

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XFL’s Social Media Stokes Fan Demand For More Football

Launching less than a week after the Super Bowl, the XFL is looking to harness the fan excitement for more football on social media. During the NFL playoffs in January, […]

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ABC/ESPN To Show XFL Betting Lines On-screen

When TV viewers turn on ABC and ESPN for inaugural coverage of the XFL this weekend, they’ll see something completely taboo for NFL game telecasts: the betting point spread and […]

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Globe Life Park Begins Second Life As Rangers Move Out

While just barely 25 years old, Globe Life Park is finding a second life in retirement. The former home of the Texas Rangers will begin its newest role as the […]

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Office Hours: Heather Brooks Karatz Looks Forward To The XFL’s 2020 Season

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the […]

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Sportsbooks Lukewarm on Early XFL Betting Potential

Football is king when it comes to the multi-billion dollar sports betting industry. However, unlike the NFL and college football, the XFL is unlikely to be a big draw. While […]

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XFL Nears Apparel Deal With Starter Athletic Brand

The XFL is finalizing a deal with athletic apparel brand Starter, sources tell Front Office Sports. The sports brand is expected to design and supply the off-the-field apparel for the […]

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XFL’s New Fan Advisory Network Will Guide Major League Decisions

The XFL aims to be a different kind of professional football league compared to both the NFL and its former namesake launched nearly two decades ago, and will lean on […]

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