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Women’s Sports

Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, plus spotlights trailblazing athletes and the trends shaping the explosive business of women’s sports.

Oct 8, 2025; Memphis, Tennessee, USA; Memphis Grizzlies forward Cedric Coward (23) drives to the basket as Boston Celtics guard RJ Luis Jr. (12) defends during the fourth quarter at FedExForum

College Basketball In Crosshairs of Pro-Athlete Eligibility Chaos

The Big 12, SEC, and ACC have extended bans to include basketball.
August 27, 2026

Cameron Brink Calls Enes Kanter Freedom a ‘Stupid Piece of Shit’

Freedom was removed from a WNBA game Sunday.
August 27, 2026

Sky–Fever Game With Freedom Ejection Was WNBA’s Most Watched in Years

Enes Kanter Freedom was removed from Wintrust Arena at Sunday’s game.
August 26, 2026

Unrivaled Valued at $650M After Latest Funding, Players Own 30%

Unrivaled will move out of its Florida arena in 2028.
August 26, 2026
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She's Connected with Jewell Loyd

3x WNBA champion and 6x WNBA All-Star Jewell Loyd brings the lessons she learns on the court into her businesses off the court, especially as she’s building her latest venture, Dobro Coffee, in her hometown of Lincolnwood, Illinois.

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She's Connected with Sarah Gorden

NWSL star Sarah Gorden balances her playing career, motherhood, building her fashion line, Saera, and still makes time to mentor young athletes like NCAA soccer player, Kylie Bahr, demonstrating the importance of connection and community.

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She's Connected with Flau'jae Johnson

Through She’s Connected by AT&T, 2023 NCAA women’s basketball champion, WNBA rookie, rap artist, and business owner, Flau’jae Johnson, shares why connection matters both on and off the court.

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She's Connected with A'ja Wilson and Nourish + Bloom Market

No one understands the similarities between small business and sports better than WNBA star, A’ja Wilson. She is joined by 2025 AT&T Small Business Contest winner, Nourish + Bloom Market, to discuss the power of building businesses in their communities.