Tuesday, June 30, 2026
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    Women’s Sports

    Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, plus spotlights trailblazing athletes and the trends shaping the explosive business of women’s sports.

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    Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.
    Athletes
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    Serena Williams Loses in Return to Singles at Wimbledon
    It was her first singles match since the 2022 US Open.
    June 30, 2026
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    Josh Childress: Women’s Sports Attracting ‘New Pool of Capital’
    The former NBA player also weighed in on expansion and Stanford athletics.
    June 30, 2026
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    Unrivaled Lands Two International Stars Amid Project B Battle
    Unrivaled also signed Canadian forward Bridget Carleton.
    June 29, 2026
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    Unrivaled and Project B Are in an Arms Race for WNBA Talent
    Both leagues announced new roster signings in recent days.
    June 23, 2026
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    She's Connected with Sarah Gorden

    NWSL star Sarah Gorden balances her playing career, motherhood, building her fashion line, Saera, and still makes time to mentor young athletes like NCAA soccer player, Kylie Bahr, demonstrating the importance of connection and community.

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    She's Connected with Flau'jae Johnson

    Through She’s Connected by AT&T, 2023 NCAA women’s basketball champion, WNBA rookie, rap artist, and business owner, Flau’jae Johnson, shares why connection matters both on and off the court.

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    She's Connected with A'ja Wilson and Nourish + Bloom Market

    No one understands the similarities between small business and sports better than WNBA star, A’ja Wilson. She is joined by 2025 AT&T Small Business Contest winner, Nourish + Bloom Market, to discuss the power of building businesses in their communities.