Friday, October 30, 2026

Women’s Sports

Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, plus spotlights trailblazing athletes and the trends shaping the explosive business of women’s sports.

Oct 29, 2026; Atlanta, Georgia, USA; Atlanta Dream guard Jordin Canada (3) celebrates with fans after a victory over the Golden State Valkyries in game six of the 2026 WNBA Finals at State Farm Arena.
First at FOS

WNBA ‘Assessing’ Possibility of Prediction Market Deals

The NBA announced partnerships with Kalshi and Polymarket this week.
October 30, 2026

WNBA’s First Finals Game 7 Comes With a Record Price Tag

Saturday’s game is the first Game 7 in WNBA Finals history.
October 30, 2026

Pro Marathoners Grapple With the Sport’s Pervasive Doping Problem

Pros and coaches tell FOS the ripple effects last for years.
October 30, 2026

WNBA Finals Ticket Prices Recover Before Game 6

The Valkyries lead the Dream 3–2 in the Finals.
October 29, 2026
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She’s Connected with Sabrina Ionescu

WNBA Champion and entrepreneur Sabrina Ionescu has never been one for boundaries. That same mindset is driving her foundation forward and creating more opportunities for the next generation of athletes.

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She's Connected with Jewell Loyd

3x WNBA champion and 6x WNBA All-Star Jewell Loyd brings the lessons she learns on the court into her businesses off the court, especially as she’s building her latest venture, Dobro Coffee, in her hometown of Lincolnwood, Illinois.

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She's Connected with Sarah Gorden

NWSL star Sarah Gorden balances her playing career, motherhood, building her fashion line, Saera, and still makes time to mentor young athletes like NCAA soccer player, Kylie Bahr, demonstrating the importance of connection and community.

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She's Connected with Flau'jae Johnson

Through She’s Connected by AT&T, 2023 NCAA women’s basketball champion, WNBA rookie, rap artist, and business owner, Flau’jae Johnson, shares why connection matters both on and off the court.

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She's Connected with A'ja Wilson and Nourish + Bloom Market

No one understands the similarities between small business and sports better than WNBA star, A’ja Wilson. She is joined by 2025 AT&T Small Business Contest winner, Nourish + Bloom Market, to discuss the power of building businesses in their communities.