Wednesday, October 14, 2026

Women’s Sports

Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, plus spotlights trailblazing athletes and the trends shaping the explosive business of women’s sports.

Atlanta Dream to Use Entire NBA Arena for WNBA Finals

The Dream have averaged about 9,700 fans per game during the playoffs.
October 14, 2026
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.
October 14, 2026
Elle Duncan Front Office Sports

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”
October 13, 2026

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.
October 13, 2026
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She’s Connected with Sabrina Ionescu

WNBA Champion and entrepreneur Sabrina Ionescu has never been one for boundaries. That same mindset is driving her foundation forward and creating more opportunities for the next generation of athletes.

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She's Connected with Jewell Loyd

3x WNBA champion and 6x WNBA All-Star Jewell Loyd brings the lessons she learns on the court into her businesses off the court, especially as she’s building her latest venture, Dobro Coffee, in her hometown of Lincolnwood, Illinois.

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She's Connected with Sarah Gorden

NWSL star Sarah Gorden balances her playing career, motherhood, building her fashion line, Saera, and still makes time to mentor young athletes like NCAA soccer player, Kylie Bahr, demonstrating the importance of connection and community.

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She's Connected with Flau'jae Johnson

Through She’s Connected by AT&T, 2023 NCAA women’s basketball champion, WNBA rookie, rap artist, and business owner, Flau’jae Johnson, shares why connection matters both on and off the court.

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She's Connected with A'ja Wilson and Nourish + Bloom Market

No one understands the similarities between small business and sports better than WNBA star, A’ja Wilson. She is joined by 2025 AT&T Small Business Contest winner, Nourish + Bloom Market, to discuss the power of building businesses in their communities.