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Saturday, February 21, 2026

Women’s Sports

Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.

Sep 28, 2025; Phoenix, Arizona, USA; Minnesota Lynx forward Alanna Smith (8) scores on Phoenix Mercury forward Kathryn Westbeld (24) and forward Alyssa Thomas (25) in the second half during game four of the second round for the 2025 WNBA Playoffs at PHX Arena.

Are the WNBA’s 9-Figure Losses What They Seem?

The WNBA claims the union’s proposal would cause massive losses.
February 21, 2026
Jon Patricof

How the Pandemic Created a Perfect Storm for Athletes Unlimited

Women’s sports have seen a massive uptick in popularity since the pandemic.
February 20, 2026
Feb 19, 2026; Milan, Italy; Megan Keller (5) of the United States reacts after scoring the game winning goal against Canada in overtime of the women's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena.

US-Canada Hockey Rivalry Takes Center Stage at Olympics

An instant-classic final in women’s ice hockey could repeat on the men’s side.
February 19, 2026
Aryna Sabalenka

Tennis’s Brutal Schedule Comes to a Head in Dubai As Dozens Drop..

Some stars appear to have found a loophole in WTA rules.
February 18, 2026