Wednesday, August 19, 2026

Women’s Sports

Front Office Sports brings you the latest news in the WNBA, NWSL, PWHL, NCAA, and more, plus spotlights trailblazing athletes and the trends shaping the explosive business of women’s sports.

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
August 19, 2026
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
August 19, 2026

Aryna Sabalenka’s Coach Recalls Sacrifices on Road to $50M Career

Her coaches still shared hotels even when she cracked the top 10.
August 18, 2026
Exclusive

Vote Coming to Ease Tennis Stars’ Schedules

The vote will likely take place during the US Open.
August 17, 2026
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She's Connected with Jewell Loyd

3x WNBA champion and 6x WNBA All-Star Jewell Loyd brings the lessons she learns on the court into her businesses off the court, especially as she’s building her latest venture, Dobro Coffee, in her hometown of Lincolnwood, Illinois.

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She's Connected with Sarah Gorden

NWSL star Sarah Gorden balances her playing career, motherhood, building her fashion line, Saera, and still makes time to mentor young athletes like NCAA soccer player, Kylie Bahr, demonstrating the importance of connection and community.

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She's Connected with Flau'jae Johnson

Through She’s Connected by AT&T, 2023 NCAA women’s basketball champion, WNBA rookie, rap artist, and business owner, Flau’jae Johnson, shares why connection matters both on and off the court.

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She's Connected with A'ja Wilson and Nourish + Bloom Market

No one understands the similarities between small business and sports better than WNBA star, A’ja Wilson. She is joined by 2025 AT&T Small Business Contest winner, Nourish + Bloom Market, to discuss the power of building businesses in their communities.