For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that […]
Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department. At the time, the Ravens’ social media accounts comprised of only Facebook and […]
The NWHL is seeing early success on Twitch in the first year of its deal with the platform. The fourteen NWHL games streamed on Twitch in October averaged 67,790 viewers […]
With the 2019- 2020 NBA season beginning on October 22, fans will be flocking in droves to one Instagram account to see top plays: House of Highlights. Since creating the […]
MLS saw increases nearly across the board in terms of content consumption by fans during its 2019 season, highlighted by the setting of several new league records on digital and […]
Since joining the NHL as its chief marketing officer in September 2016, Heidi Browning has been helping to spearhead the league’s efforts to “peel the visors off” its players. That […]
In early 2015, Nicholas Horbaczewski saw an amateur sports race at a Home Depot store on Long Island. It was unlike anything he’d ever seen before. At that moment, he […]
The sport of surfing will be part of the Olympic Games for the first time in Tokyo in 2020. The timing couldn’t be better for the World Surf League (WSL) […]
Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as […]
While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other […]
