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Pittsburgh Penguins Shooting Their Shot On YouTube

For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that […]

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Being The “Voice Of The Fans” Helps Ravens Reach One Million Instagram Followers

Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department.  At the time, the Ravens’ social media accounts comprised of only Facebook and […]

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NWHL Gets Assist From New Twitch Deal

The NWHL is seeing early success on Twitch in the first year of its deal with the platform. The fourteen NWHL games streamed on Twitch in October averaged 67,790 viewers […]

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House of Highlights Aspires To Become True Media Brand

With the 2019- 2020 NBA season beginning on October 22, fans will be flocking in droves to one Instagram account to see top plays: House of Highlights.  Since creating the […]

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MLS Fans Consume More Content In 2019, But Average Attendance Drops

MLS saw increases nearly across the board in terms of content consumption by fans during its 2019 season, highlighted by the setting of several new league records on digital and […]

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NHL Skates Out New Effort To Help Players Grow Their Brands

Since joining the NHL as its chief marketing officer in September 2016, Heidi Browning has been helping to spearhead the league’s efforts to “peel the visors off” its players. That […]

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Drone Racing League: A Futuristic View Of Sports – In 2019

In early 2015, Nicholas Horbaczewski saw an amateur sports race at a Home Depot store on Long Island. It was unlike anything he’d ever seen before. At that moment, he […]

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Surf’s Up – And So Are World Surf League’s TV and Digital Media Rights

The sport of surfing will be part of the Olympic Games for the first time in Tokyo in 2020. The timing couldn’t be better for the World Surf League (WSL) […]

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Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as […]

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How Little League Is Using Social Media To Grow Its Fanbase

While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other […]

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