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Carolina Hurricanes Shoot For Kindness On Social Media

Amid the seemingly never-ending negative news cycle surrounding the coronavirus pandemic, people – and especially sports fans – are looking for a reprieve from the bad news that they are […]

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Polo Goes Over the Top to Grow Revenue and Fandom

The U.S. Polo Association launched its OTT service earlier this year determined to monetize live-action and increase its knowledge of the co-ed sport’s fan base.   Global Polo TV features […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after […]

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FC Barcelona Social Media Scandal Rocks Club’s Global Presence

FC Barcelona’s international presence extends far beyond the pitch and into the global social media space.  For a second consecutive year, Barcelona finished 2019 with the most social interactions of […]

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NASCAR Retains Barstool To Fuel Fan Enthusiasm Ahead of Daytona

Barstool Sports is returning to the Daytona 500 this year, with plans to lean even deeper into NASCAR. Ahead of the circuit’s unofficial start to the 2020 Cup Series, NASCAR […]

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NASCAR Drafts Washington Post’s TikTok Strategy To Reach New Fans

During this past off-season, NASCAR looked took a page on how to reach new fans on TikTok from an unlikely source: The Washington Post. NASCAR had launched its account on […]

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XFL’s Social Media Stokes Fan Demand For More Football

Launching less than a week after the Super Bowl, the XFL is looking to harness the fan excitement for more football on social media. During the NFL playoffs in January, […]

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Social Media Impressions Measure Super Bowl Ad Success

The Super Bowl remains a cultural moment in the U.S., attracting more than 100 million viewers and dozens of brands looking to advertise during the game. The way brands measure […]

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NFL and Twitter Drop Super Bowl Tweet Confetti With Eye On April’s Draft

Not every fan was able to make it to the Super Bowl LIV in Miami. However, spectators watching at home still got a chance to share in the Kansas City […]

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How LSU’s Social Media Team Mirrored Football’s Dominance This Season

A shower of purple and gold confetti rained down on Mercedes-Benz Stadium on a January Monday night after Joe Burrow finished a record-setting season with one final record-setting night. During […]

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