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Akron RubberDucks Use Unusual Content Approach During Unusual Season

In 2020, there have been few social media sensations like the Netflix series Tiger King and its lead character, Joe Exotic. He has inspired countless memes and tweets – including […]

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Hiatus Leads San Diego Padres To Bring Back ‘Padres Social Hour’

As the coronavirus pandemic began taking the sports world by storm, San Diego Padres Chief Marketing Officer Wayne Partello was wondering what this meant for his team. “With the changes […]

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Minor League Baseball Teams Keeping It Local With Content

With no word on when professional baseball will be starting in the United States, Minor League Baseball and its 160 teams are turning to social media to engage with their […]

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Team Trainers Bringing At-Home Workout Routines to Fans

On Wednesday, March 11, the NBA put its season on hold after Utah Jazz player Rudy Gobert tested positive with coronavirus. Two days later, Houston Rockets trainer Willie Cruz received […]

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#StayAtHomeChallenge Revamps Tommy Thompson’s YouTube Interests

Before becoming a professional player with the San Jose Earthquakes, Tommy Thompson remembers growing up and doing what every aspiring player does: looking to the greats for inspiration. “I was […]

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Women’s Sports Outlets Turn To Classics and Collaboration In Sports-Less World

In a matter of weeks, all of the progress that was made around women’s sports in 2019 has hit a severe roadblock by the coronavirus pandemic – a fact that […]

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ESPN’s Embrace Of User-Generated Content Is Here To Stay

Like he has thousands of times in his ESPN career, Mike Greenberg was narrating a sports highlight on TV. But this no-look, behind-the-back pass was not made by the NBA’s […]

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Big Ten Network Invites TV Viewers To Pick Games They Want To Watch

Ever since the coronavirus pandemic shut down live sports, TV networks have looked to give fans a steady diet of archival footage and games. But rather than guessing which games […]

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NHL Leans On Players To Entertain Fans At Home

In recent seasons, the NHL has put a heavy emphasis on increasing the amount of storytelling that focuses specifically on its players, as well as their personalities.  But even as […]

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PGA Tour Adopts Four-Step Social Media Strategy To Combat Loss Of Events

Still feeling the impact of the coronavirus pandemic, the PGA Tour has restructured its online presence to adjust to a world without professional golf. “We had 144 athletes playing across […]

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