TV

Scott Hanson of NFL RedZone Could Become TV Free Agent

Scott Hanson, popular host of NFL Network’s NFL RedZone channel, could become a TV free agent. His current one-year deal expires this summer.

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Nielsen Aims to Include Digital Audience by 2024

The new metrics are expected in the fourth quarter of 2022 and secure adoption by ad agencies by the start of the fall 2024 TV season.

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FuboTV Buys Balto Sports with Betting in Mind

Yet another sports media company is wading into the gambling space.  Sports-centric live TV streaming service FuboTV is buying Y Combinator company Balto Sports. Using Balto’s contest software, FuboTV will […]

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Streaming Service FuboTV to Expand into Sports Wagering

In June, CEO David Gandler said FuboTV could look to partner with sports betting companies beyond standard marketing and referral deals.

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ESPN Cuts Esports

ESPN is ending its daily coverage of the $1 billion esports industry despite recognizing the audience growth opportunity the segment presents. The company launched an esports-specific vertical in 2016, supplementing […]

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Football Ad Spending

Football has been both Joe Biden and President Donald Trump’s go-to sport for ad spots. Of presidential local ad buys during sports broadcasts, 84% have been during football games. Biden’s […]

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Viewership Uptick

Sports viewership numbers have been all over the place the past two months, but MLB teams saw a 4% uptick on local and streaming networks. The increase comes from Nielsen […]

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Viewership Slog

As COVID-19 pushed spring and summer events to late summer and fall, there was excitement around the idea of the jam-packed sports schedule. That slate seems to have posed a […]

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ESPN Wants Back in on NHL TV Rights After Hockey Hiatus

ESPN is interested in pursuing NHL media rights, said sources. But NBC wants to renew its 10-year, $2 billion deal, which is up after 2020-2021 season.

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Ratings Resurgence

NFL viewership is stabilizing. Following two weeks of year-over-year viewership dips, the league drew an average of 15.5 million viewers per game in Week 3 — flat compared to last […]

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