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    Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%
    Michigan’s title win completes an emphatic run of audience increases.
    April 8, 2026
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    The Real James Naismith Would Cringe at TBS Final Four Stunt
    TBS’s Final Four skit with Will Forte as basketball inventor was cringeworthy.
    April 5, 2026
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    March Madness Tips Off With Record 9.8M Opening Day Viewers
    Games on CBS, TNT, TBS, and truTV were up 6% from last year.
    March 23, 2026
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    March Madness Fuels the Push Toward More Screens, More Games
    This year, there are even more multiview options available.
    March 19, 2026