Tennis

NYC or Bust

A decision on the U.S. Open will likely be made within the next week. But as officials weigh options for the tournament that drives 80% of their revenue, there’s resistance […]

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Naomi Osaka’s Record Year

22-year-old Naomi Osaka has surpassed on-court rival Serena Williams as the highest-paid female athlete in the world. The two-time Grand Slam winner earned $37.4 million in prize money and endorsements […]

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Noah Rubin’s Behind The Racquet Shines Spotlight On Tennis Stars

Rising up the ranks of professional tennis, Noah Rubin started to see many of the sport’s underlying problems, from players struggling to connect with fans to the stigmas surrounding mental […]

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Tennis Channel Adjusts To New Reality Of Live Coverage

Tennis Channel entered the 2020 Australian Open as the fastest-growing television network in the United States. Then the coronavirus pandemic led to the cancelation of the Indian Wells tennis tournament […]

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Tourism Agency Strategy Shifts as Virus Cancels Events

As the greater Palm Springs area is reeling from the cancellation of the BNP Paribas Open in Indian Wells, the tourism industry is taking a proactive approach. The tennis tournament […]

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Inside Taco Bell’s World Series ‘Steal A Base, Steal A Taco’ Campaign

Sports fans over the years have come to associate many brands with baseball’s Fall Classic. But perhaps no consumer brand aims to be as synonymous with the annual October event […]

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Tennis’s Next Big Star? Call Her Coco

While most 15-year-olds are getting ready to go back to school, Coco Gauff is busy with something else: grabbing the tennis world’s attention. With the 2019 US Open beginning on […]

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ESPN Adds Extra Week To 2019 U.S. Open Coverage By Showing Qualifying Tournament

ESPN’s largest single sports production of the year is getting even bigger. The sports media giant is effectively adding another week to its 2019 U.S. Open tennis coverage by televising […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its […]

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Like Novak Djokovic’s Outfit? NBCUniversal Wants To Help You Buy It

During NBC Sports’ coverage of the French Open this past weekend, viewers were invited to point their smartphone at the TV screen and buy the crocodile-adorned Lacoste outfits worn by Djokovic.

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