Super Bowl

New Jersey Sets Record With $144M Wagered on Super Bowl

Despite stiff competition from the sports betting industry’s largest market, New Jersey broke its own state record with $143.7 million wagered on Super Bowl LVI.

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Super Bowl Reportedly Generated $170M in In-Game Brand Exposure

Companies reportedly received an estimate of $170 million worth of “in-game exposure” during this year’s Super Bowl.

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The Rams’ Unique Approach to Building a Champion

L.A. made a series of flashy 2021 acquisitions — and reaching the Super Bowl vindicated those moves. But their homegrown players were the difference-makers in winning the Lombardi Trophy.

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How Super Bowl LVI Took Over Los Angeles

The Big Game is being held in the City of Angels this year. In turn, a wide swath of the sports industry has descended upon the city.

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Olympic Ratings on Pace for All-Time Lows

The Olympics are on pace for the lowest ratings in the history of the Winter Games. Comcast is also broadcasting the Super Bowl.

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With Title, Joe Burrow’s Marketability Could Blow Up

In Q3 2021, he moved up four spots into the top 10 of officially licensed product sales, and a ring could see him challenge Mahomes as the face of the NFL in the post-Tom Brady era.

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Cooper Kupp Is King By The Numbers

The reigning NFL Offensive Player of the Year will be the first receiving triple crown winner to ever play in the Super Bowl.

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Super Bowl Could Move to London in 2026

Tottenham Hotspur is planning to bid for the 2026 Super Bowl. The team already hosts two NFL games per season.

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New York Sports Betting Handles Record $1.6B In First Month

New York officially released number from its first month of legal sports betting, and the states handle totaled more than $1.62 billion.

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Most Expensive Super Bowl Ticket Tops $70K

This year’s Super Bowl will feature a glitzy new stadium and a team playing on its home field. It will also feature ticket prices on par with some of the most expensive in recent history.

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