Sports Media

Woods and Mickelson See the Future With ‘The Match’

The behind-the-scenes content that comes with no commercials provides what Woods and Mickelson see as huge potential for the future of watching sports.

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Inside the NFL’s Recent Thanksgiving Ratings and Why They’ll Rebound This Year

In 2017, all three Thanksgiving NFL games saw a drop in total viewership from 2016. There’s reason to believe the ratings will bounce back in 2018.

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Inside the NHL’s Evolution as a Media Company

As the NHL looks to continue growth, in-house content serves as a way to do just that.

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How Katy Winge Blazed Her Way to an Analyst Position With the Denver Nuggets

At just 25 years old, Katy Winge is the newest Denver Nuggets analyst for AltitudeTV. She’s also the first woman in team history to hold the distinction. 

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Intel Wants to Change How We Watch Highlights

Thanks to Intel True View, highlights can now give you the complete picture of how a play happened.

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Overtime: A Sports Network for the Next Generation

Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.

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NBC Sports Captures NASCAR Playoff Intensity With New Commercials

A new campaign featuring NF’s song “Destiny” is one way NBC Sports is connecting its viewers to the drivers.

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Bleacher Report Gets Into Sports Betting With ‘Simms & Lefkoe: The Show’

The goal of the show, at least on the betting side, will be focused on making gambling normal for viewers as more states shift towards legalizing it.

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The Athletic Takes On Soccer

Just in time for the World Cup, the startup media company launched in 2016 is taking its talents to soccer.

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Research: 27% of Pay-TV Subscribers Say Sports is the Primary Reason They Subscribe

Given the fact that sports are one of the few pieces of live programming left for pay TV providers, it makes sense that they help drive subscriptions.

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