Sports Marketing

Examining NFL Sponsors and Their Handling of the National Anthem Protests

The National Anthem protests have become a focal point of discussion, but most sponsors seem to be indifferent when it comes to the happenings.

By /
How the Lawsuit Against Nike Represents Women’s Fight for Equality in the Sports Industry

The discrimination lawsuit against Nike has brought to light the challenges that women face in an industry that has historically been dominated by men.

By /
Carl Banks and GIII Sports’ Plan to Revive Starter

Former NFL linebacker Carl Banks and GIII Sports have laid the bricks of a solid business strategy to revitalize the iconic Starter brand. 

By /
A Celebration One Hundred Years in the Making

The Green Bay Packers understand you only turn 100 once.

By /
Nike’s Annual Air Max Day Creates Buzz For Past And Future Designs

Air Max Day delivered for Nike across the country.

By /
It’s All Fun and Games (‘Till Somebody Brings Up the Money…)

Some of the biggest names in the sport have a chance to cash in on massive marketing opportunities.

By /
From the Halfpipe to the Boardroom: How Brittany Gilman Has Built an Agency From the Ground Up

Brittany Gilman’s journey from professional snowboarder to international entrepreneur has been anything but linear. 

By /
Ashley Cox: From Division 1 Volleyball to the NBA

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration By Alexis Robinson, @_alexismarie24 Ashley Cox is […]

By /
Four Observations from a Year of Job Hunting and Grad School Applications

This post is part of the #YPSportsChat Blog Series! This series will give young professionals an inside look at the intricacies of the sports business world and advice on how […]

By /
How to Make the Most of Your SXSW Experience

By Michael Ehrlich, @MichaelEhrlich Whether it’s your first or fifth visit to South by Southwest in Austin, a few helpful tips can go a long way to making the most […]

By /