Sports Marketing

New York Jets and Marvel Join Forces on Super(hero) Gameday Activation

The New York Jets and Marvel teamed up for an exciting game sponsorship and unique fan giveaway.

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Hyundai’s NFL Efforts Help Power Brand’s Marketing Initiatives

Hyundai sees the 187 million NFL fans across the country as a major opportunity to increase awareness and purchase intent.

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New NBA Sneaker Rule Opens Up a Rainbow of Opportunities

Experts weigh in on the buzz around the NBA’s announcement that players can now sport sneakers of any color, for any game this season.

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SMU Wants to Bring Tailgate Experience Inside Stadium With ‘The Stables’

A college athletics first, the “party platform” looks to add a new dimension to the gameday experience for students.

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NWHL Sees Bright Future After Scoring First Team-Specific Sponsorship Deal

TRIA’s three-year deal with the Minnesota Whitecaps is a historic milestone for the league.

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goCharge Gives Power to Fans When They Need It Most

There’s going to be one major problem for sports fans when teams go to all-mobile ticketing, but goCharge has already solved the issue.

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MSBC Looks to Continue to Deliver Exceptional Conference Experience

The student-run conference has become one of the better events on the conference circuit.

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New Partnership Has Jaguars’ Leonard Fournette Traveling in Style

Jacksonville Jaguars running back Leonard Fournette expanded his lifestyle sponsorship portfolio by collaborating with iFLY Luggage.

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Lexus Motorsports Takes Educational Approach to Email Marketing

One of the newest manufacturers in IMSA’s WeatherTech SportsCar Championship, Lexus sees its involvement as an opportunity to bring new attention to the brand.

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Inside AEG’s Four Consecutive Years of Record Revenue Results

The company has been able to capitalize on its industry-leading portfolio of properties to see steady growth.

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