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Tuesday, October 8, 2024
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    San Diego Padres shortstop Xander Bogaerts wears the ALS Lou Gehrig Day and Motorola patches during a game against the Chicago Cubs at Petco Park.
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    Major U.S. Sports Leagues Pull In Record $6.7B in Ad Revenue
    Major U.S. sports leagues and teams saw big increases in ad revenues.
    November 8, 2023
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    NIL college stars help attract broadcast, corporate partners to the WNBA, Engelbert says.
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    Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA
    Engelbert reiterated that college NIL deals can carry into the WNBA.
    May 26, 2023
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    Power 5 Football Teams Earned $557M In Sponsorships This Season
    Monday’s national championship concluded an extremely lucrative season.
    January 11, 2023
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    MLB Brand Value Grows with Jersey Patches on Horizon
    MLB sponsorship revenue rose 5.6% to $1.19 billion in 2022.
    October 26, 2022