Wednesday November 29, 2023
Newsletters Podcast

sponsorships

San Diego Padres shortstop Xander Bogaerts wears the ALS Lou Gehrig Day and Motorola patches during a game against the Chicago Cubs at Petco Park.
Deals
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Major U.S. Sports Leagues Pull In Record $6.7B in Ad Revenue
Major U.S. sports leagues and teams saw big increases in ad revenues.
November 8, 2023
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NIL college stars help attract broadcast, corporate partners to the WNBA, Engelbert says.
Leagues
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Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA
Engelbert reiterated that college NIL deals can carry into the WNBA.
May 26, 2023
College Athletics
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Power 5 Football Teams Earned $557M In Sponsorships This Season
Monday's national championship concluded an extremely lucrative season.
January 11, 2023
mlb-players
Deals
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MLB Brand Value Grows with Jersey Patches on Horizon
MLB sponsorship revenue rose 5.6% to $1.19 billion in 2022.
October 26, 2022