Social Media Strategy

Inside The Huddle: Monetizable Social Assets With Jonah Ballow

Ballow reminds aspiring digital professionals that the real key to creating monetizable assets is simple, in theory: make good, unique content.

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Inside the Huddle: Talking Paid Social With Angela Welchert

For Angela Welchert, a social media partnerships lead at IBM, paid social has become an intregral part of her job and the company’s overall strategy.

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Inside UCF’s Social National Championship

How a 13–0 season and being left out of the College Football Playoffs helped the Knights win the internet. A look at one of the graphics UCF created around their […]

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Socially Acceptable: How and When to Interject Your Brand Into a Viral Topic

Finding a way to capitalize on the hot topic of the day can be rewarding if done right. For a few hours last week, the infamous MARTA bus had Twitter abuzz […]

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