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Wednesday, April 17, 2024
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Roger Federer

Tiger Says He ‘Doesn’t Want’ Iconic ‘TW’ Logo. Could He Get It Back?

Tiger Woods won’t use the “TW” logo on merchandise anymore.
February 15, 2024

Roger Federer-Backed On Is Growing While Others Stumble

Federer backs Swiss athletic shoe and apparel maker On.
November 14, 2023
People take pictures on their phones of the New York Stock Exchange decorated with On branding.

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
October 6, 2023
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 16, 2023