Real Madrid

Manchester United Reports 18.8% Drop in Revenue

The club’s matchday revenue dropped 19%, while broadcasting revenue dropped 41.9%, but not entirely due to the pandemic.

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Spotify’s Sports Growth

Spotify’s sports podcast content has tripled in the past 18 months, solidifying the streaming service’s recent dedication to the space. There are more than 800,000 hours of sports content streamed […]

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Cameo Brings Athletes and Fans Closer Together

With help from athletes like Caitlyn Jenner and Sloane Stephens, Cameo expects to generate $100 million in bookings in 2020.

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How The Chicago Bulls’ Benny The Bull Inspired A TikTok Movement

The sports industry is flocking to TikTok, aiming to leverage their brands on the fast-growing social media platform. While teams with a global footprint like FC Barcelona, Liverpool FC, Real […]

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Are Manchester United-Chevrolet Heading For Divorce? Not So Fast, Says Chevy

English tabloids have reported both Manchester United F.C. and Chevrolet are played out – and don’t wish to renew their $559 million jersey deal beyond 2021.   But don’t believe everything […]

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LaLiga-Relevent Sports Partnership Expanding Reach In Year Two

When LaLiga and Relevent Sports Group announced last August that they were signing a 15-year joint venture to promote the league and soccer in North America, one element of the […]

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LaLiga Keeping U.S. Media Rights With beIN Sports Through 2024

LaLiga is on the verge of renewing its U.S. media rights deal with beIN Sports that would keep the Spanish league on the broadcaster’s English and Spanish channels through the […]

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Madrid Derby Documentary Kicks Off Relevent Sports Group’s New Investment In Content

Relevent Sports Group has spent the last six years bringing Europe’s biggest soccer clubs to the U.S., highlighted by the storied matchups that have featured in the International Champions Cup […]

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ICC 2017: European Giants, American Culture

Teams from the ICC made the most of their stateside visits. Note: For the purposes of this article, all team accounts featured are the English language outlets for each club. […]

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FC Barcelona is taking its summer tour seriously, and it’s paying off.

Growing a larger stateside fan base is one of many goals. Fans gather in Bryant Park to create a 4,000+ person giant human jersey (photo via @FCBarcelona) The International Champions Cup […]

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