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Front Office Sports
How Sportradar and the NBA are Partnering to Fuel Fan Engagement
How Sportradar and the NBA are utilizing data to enhance fan engagement
December 12, 2023
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Deals
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Doug Greenberg
NBA Gets Into Business With Kim Kardashian
Kim Kardashian’s SKIMS is the league’s new official underwear partner.
October 30, 2023
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La Liga North America Adds Panini to $12M Partnerships Portfolio
It’s Panini’s first-ever gaming deal with a sports league.
March 1, 2023
Athletes
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Doug Greenberg
Dustin Johnson, Adidas Part Ways Ahead of LIV Golf Season
Johnson is looking to focus on building the brand of 4Aces GC.
February 22, 2023
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