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    Partnerships

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    How Sportradar and the NBA are Partnering to Fuel Fan Engagement
    How Sportradar and the NBA are utilizing data to enhance fan engagement
    December 12, 2023
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    Media personality and sociallite Kim Kardashian in attendance as the Los Angeles Lakers play against the Golden State Warriors during the first half in game three of the 2023 NBA playoffs at Crypto.com Arena.
    Deals
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    NBA Gets Into Business With Kim Kardashian
    Kim Kardashian’s SKIMS is the league’s new official underwear partner.
    October 30, 2023
    Real Madrid defender Ferland Mendy kicks the ball ahead of Barcelona forward Ousmane Dembele.
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    La Liga North America Adds Panini to $12M Partnerships Portfolio
    It’s Panini’s first-ever gaming deal with a sports league.
    March 1, 2023
    Dustin Johnson with a neutral expression
    Athletes
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    Dustin Johnson, Adidas Part Ways Ahead of LIV Golf Season
    Johnson is looking to focus on building the brand of 4Aces GC.
    February 22, 2023