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    March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
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    ‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined
    At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
    March 27, 2024
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    The Livvy Fund will help secure NIL deals for LSU female athletes.
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    Olivia Dunne Launches Fund to Support LSU Female Athletes
    The Livvy Fund will help secure NIL deals for LSU’s women athletes.
    July 6, 2023
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    Led by Collectives, Year 3 of NIL To Reach $1.17B Market
    The vast majority of the market is derived by NIL collectives.
    June 28, 2023
    LSU leads the way in NIL.
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    Led By Female Athletes, LSU Is Dominating NIL
    The Tigers have risen to the top of the NIL game.
    May 15, 2023