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    Nike

    A'ja Wilson
    Retail
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    Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes
    Nike gave fans a taste of the A’Ones with a limited drop.
    May 6, 2025
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    Athlos
    Marketing
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    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    May 4, 2025
    May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike
    Retail
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    Nike Apologizes and Removes ‘Never Again’ Marathon Ad
    The billboard drew criticism for wording often linked to the Holocaust.
    April 29, 2025
    Retail
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    Trump Halts Tariffs That Threatened Sports Apparel Industry
    Shares of sportswear companies surged on the news.
    April 9, 2025