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Tuesday, March 11, 2025
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    Nominations Are Open for Front Office Sports Honors! Submit Now

    Nike

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    Callaway’s LIV Deal Shows How Much Golf Has Shifted
    The company has signed a first-of-its-kind club contract.
    March 6, 2025
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    Salomon sneakers
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    How Ski Brand Salomon Hit $1B in Sneaker Sales
    Rihanna wore Salomons for her 2023 Super Bowl halftime show performance.
    March 5, 2025
    Elmo On ad
    Retail
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    On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike
    On is promoting “soft wins” while Nike goes hard on winning.
    February 27, 2025
    Nike x Skims
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    Kim Kardashian Is Nike’s Answer to Alo and Lululemon
    The new Nike x Skims line will launch in the spring.
    February 19, 2025